Every month, we round up stories from the online events we’ve helped plan, produce and/or promote, in hopes that you’ll discover insightful advice, creative inspiration and a burning desire to work with mdg on your next event!
COMVEC™ Digital Summit
produced by SAE International | Sept 15-17, 2020
What made the event campaign a success?
- A strategic segmentation approach allowed us to highlight relevant event features – including technical content – by audience.
- Messaging that focused on the travel cost-savings drove 16 percent of all registrations in a single day.
Your most surprising show stat?
- 78 percent of all registrants were new attendees to the event, and international participation more than doubled.
What advice do you have for producers of similar events?
- Invest heavily in cold audience targeting at the beginning of the campaign, then transition to warm leads two-weeks out.
- Avoid ad fatigue by segmenting digital ads by target audience and frequently updating your creative/messaging.
Ready to start writing a success story of your own? Contact Kimberly Hardcastle-Geddes to learn more.