Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 28, 2020. mdg team members were encouraged to patronize independent retailers, restaurants and service organizations that aligned with the industries served by agency clients.
“This is a long-standing tradition at mdg, and this year it’s taken on a new level of significance as small businesses continue to deal with the economic devastation caused by COVID-19,” says Chief Marketing Strategist Kimberly Hardcastle-Geddes. “We hope that our actions on Small Business Saturday will bring attention to the importance of supporting independently owned restaurants and retailers who may be struggling for their survival.”
Started by American Express in 2010 and co-sponsored by the U.S. Small Business Administration, Small Business Saturday is the day between Black Friday and Cyber Monday. It continues to provide small business owners across the country with a big economic boost during the holiday shopping season. In 2011, the U.S. Senate officially recognized Small Business Saturday, unanimously passing a resolution in support of the day. It’s estimated that in 2019, consumers spent nearly $20 billion on Small Business Saturday, with two-thirds of every dollar spent staying in the local community.
Considering all that has happened in 2020, mdg is proud to continue this agency tradition and support members of the communities in which we live and work. “We have a diverse, big-hearted group of employees who believe that shopping small can provide big economic benefits,” says Vincent Polito, mdg managing director. “There’s no better time to come together for causes we all support.”