How Integrated Models Will Evolve in 2021 and Beyond
presented by Kimberly Hardcastle-Geddes
November 18, 2020 11:00 am
Thankfully, we’re no longer in a mad rush to cobble together an online event that replaces a physical one. Now, we should be evaluating 365 community management platforms, more holistic content strategies, and more thoughtful approaches, in general, for keeping audiences engaged and our businesses healthy. We’ll be discussing how moving away from digital events that occur at a fixed point in time toward content strategies that better align with your audiences’ needs (and customer journeys) can help your business thrive during and after the pandemic.
As chief marketing strategist of mdg, the nation’s leading marketing and public relations agency specializing in audience acquisition, Hardcastle-Geddes and her team provide solutions that increase attendance and exhibitor participation for live and online events. Kimberly has worked in both the United States and Europe, holds a Master of Science in Business Administration with an emphasis in Marketing and has 19 years of event industry experience. She is an IAEE Krakoff Leaders Institute alumna, a columnist for PCMA’s Convene magazine and a frequent presenter of industry seminars on strategic marketing planning. She’s also a mom, runner, reader and Peloton addict.