Hardcastle-Geddes to Write Monthly Column in PCMA Convene

Convene magazine, the leading meetings industry publication for educational content and professional development, is launching a new marketing column with Kimberly Hardcastle-Geddes acting as contributing editor. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business PublicationsRead More

CTA, Informa Featured in Pre-ECEF Session

Managing the Digital Transformation, presented by mdg in cooperation with ECEF/Lippman Connects JW Marriott – Salon I | Washington, DC Tuesday, May 29 | 3:30 to 5 p.m. Session Description: While digital disruption isn’t new to the events business, the importance of having an integrated data, web and digital strategy is gaining traction—and creating immenseRead More

mdg’s Allison Vassallo Contributes to MPI Article on Millennial Workforce

How Event Organizers Are Implementing Millennial-Focused Programs Millennials, the generation of Americans born between 1982 and 2004, are quickly blanketing the workforce. In recent years, the event industry has placed the group under the microscope to help prepare for or even exploit its particular peccadilloes. But this discovery phase, while ongoing, is slowly winding down.Read More

Hardcastle Talks Live Social Video with TSNN

Event Professionals Turn to Live Video to Build Buzz As organic social media reach dwindles and competition for attendees increases, event professionals are increasingly using live streaming on Facebook, Twitter, Instagram and other sites to achieve a number of goals. Experts expect the live video trend to grow throughout 2018, including mdg President Kimberly Hardcastle-Geddes,Read More

mdg Wins 7 First-Place Art of the Show Awards

mdg has garnered seven first-place awards for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized for the work produced for association andRead More

mdg Launches Video Marketing Division

Association and event professionals are forever in search of innovative ways to attract members, drive attendance and otherwise engage their audiences. Over the past decade, mdg has built up its suite of services to respond to these demands, incorporating new tools, technologies and tactics that are effective at getting noticed and compelling action. The agency’sRead More

mdg Continues Expansion with Opening of Chicago Office

CHICAGO – On June 1, mdg will officially open the doors of its fourth office to better serve a growing roster of clients in the Midwest region, including the National Restaurant Association, ISSA, BAI, the International Carwash Association and AEM. Located at 35 East Wacker Drive in Chicago, the downtown office will be led by Leana Salamah, accountRead More

Anjia Nicolaidis to Lead International Marketing Division at mdg

Event marketing agency mdg has recruited Anjia Nicolaidis to serve as its International Marketing Specialist. The hire is part of the agency’s ongoing commitment to providing strategic international marketing counsel for its roster of association and for-profit event clients. Nicolaidis will lead an existing team of marketing strategists, including those who have lived and workedRead More

mdg & NASSP win Association TRENDS All-Media Contest

The National Association of Secondary School Principals (NASSP) has been recognized by Association TRENDS All-Media competition for the redesign of its flagship magazine, Principal Leadership. mdg led the redesign and editorial overhaul for NASSP and oversees the monthly production of the magazine, which placed for awards for Most Improved Magazine or Journal, as well as Best Monthly ProfessionalRead More

IBIE Featured in PCMA Convene

How do mdg and the International Baking Industry Expo (IBIE) Show Committee keep the triennial trade show from getting stale? Christopher Durso of PCMA Convene shares our story here.

mdg Starts New Year with 40 Acts of Kindness

For the fifth year in a row, mdg’ers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings in Newtown, Conn. In an effort to honor the 26 innocent lives lost on December 14, 2012, agency employees (andRead More

Hardcastle Named Contributing Editor at Trade Show Executive

The always-dynamic marketing side of trade shows is undergoing massive changes, and Trade Show Executive (TSE) is launching a new column devoted to this fluid and freewheeling topic. A “News You Can Use” column will debut in the January issue of TSE as a co-operative venture with mdg (Marketing Design Group), the top public relations andRead More

Hardcastle to Talk Attendance at IAEE Southwest Showcase

President of mdg, Kimberly Hardcastle-Geddes, will take the stage at IAEE’s Southwest Showcase to discuss forward-thinking tactics to increase attendee participation. Register now and make plans to attend … 20 Marketing Marvels to Increase Attendance IAEE Southwest Showcase http://southwestshowcase.org/southwest-showcase-2016/ Austin, Texas Thursday, January 26 | 9:45 am to 10:45 am Session Description: In the worldRead More

mdg wins 9 Art of the Show Awards

mdg has garnered five First Place awards and four Honorable Mentions for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized for theRead More

Largest IBIE in 96-Year History

IBIE 2016, held at the Las Vegas Convention Center from October 8-11, was the largest event in the show’s 96-year history. With the addition of a new hall, a completely sold-out exhibit floor and more new product categories including cold storage, pizza, transportation, safety/sanitation and confectionery, the event united all facets of the grain basedRead More

Inniss to Talk Tech at Expo! Expo!

mdg’s social butterfly, Santana Inniss will take the stage at IAEE’s Expo! Expo! to discuss the use of Geotargeting for growing prospect lists, impressions, conversions and ultimately event attendance. Register now and make plans to attend …

Polito featured in TSNN Leadership Spotlight

As part of its 20th anniversary celebration, Trade Show News Network (TSNN) is celebrating the accomplishments of leaders within the trade show industry. mdg’s very own Vincent Polito was featured in a recent column that chronicles his more than 25 years of launching and developing conferences and exhibitions. http://www.tsnn.com/news-blogs/trade-show-leader-mdgs-vinnie-polito

WPA Produces Largest SuperZoo Ever

MONROVIA, CA – SuperZoo—North America’s leading pet retail trade exposition and conference produced by World Pet Association (WPA)—recently wrapped its largest show to date at the Mandalay Bay in Las Vegas with a more than four percent increase in attendees and eight percent increase in companies attending over 2015 as well as nearly 1,200 exhibitorsRead More

Polito Takes the Stage at SISO

mdg owner and live events expert, Vinnie Polito, is scheduled to speak at the upcoming SISO Leadership Conference taking place August 9-11 in Cleveland, Ohio. Greg Topalian from Left Field Media will moderate the session, “Learn How to Launch from the Experts”, covering the creation of new events from the ground up. Polito and fellowRead More

mdg + NASSP recognized by ASAE and AM&P

The National Association of Secondary School Principals is the recipient of a 2016 ASAE Gold Circle Merit Award for the redesign of its flagship magazine, Principal Leadership. mdg led the redesign initiative including an editorial overhaul for its client, and oversees the monthly editorial and production of the magazine. The highly-competitive Gold Circle Award program is peer-reviewedRead More