The Future of Attendee Acquisition
December 13 at 1:00PM | 1:45PM
Ernest N. Morial Convention Center, Level 3, Room 345
New Orleans, LA
Panelists: Kelly Kilga of Association for Print Technologies, Chris Brown of NAB, and Marie Browne of Reed Exhibitions.

If you are planning your event’s marketing campaign for the year ahead and want to understand the key trends that should inform your strategic and tactical decisions, this session has your name written all over it. Former IAEE Chair Vincent Polito will facilitate an engaging discussion with panelists who represent successful shows of varying sizes, budgets and content. You’ll walk away with insights on emerging trends you can use to better integrate video into your marketing mix, create emotional connections with your audience, align your digital strategy with your overall show strategy, coordinate all the elements of your marketing mix and more. Come prepared to take notes, laugh, be inspired, ask questions and share your own success stories.

Learning Objectives:

  • Gain insight on emerging trends in marketing and PR that will shape the future of attendee acquisition.
  • Learn how to better integrate and coordinate tactics within your marketing mix.
  • Understand how to break through the clutter by using emotional appeals.

Learn more