CEM Event Marketing
December 9, 2018 | 8:30AM to 5:00PM
Ernest N. Morial Convention Center, Level 3, Room 339
New Orleans, LA

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

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What’s Your Vibe? MARKETING
December 11 | 3:25PM to 3:55PM
Ernest N. Morial Convention Center, Level 1, Show Floor
Vibe Lounge, 1300 Aisle
New Orleans, LA

What’s Your Vibe? Join this informal, fast-paced peer to peer networking discussion led by attendee acquisition expert, Kimberly Hardcastle-Geddes, who shares your same Values, Interests, Beliefs and Energy on the topic of MARKETING. Kimberly will kick off the conversation with 5 minutes on 5 hot marketing trends to watch in 2019 and then spend the remaining 25 minutes facilitating a peer-to-peer conversation focused on common challenges and solutions. Bring your burning questions, sound advice, a new idea that you want to test out in a peer group, and anything else you want to discuss. Leave with at least one actionable item you can put into play for your next event.