Ferrer Leads Session on Event Marketing Plans at PCMA’s Convening Leaders

Crafting an Event Marketing Plan That Today’s Attendees Will Respond To
January 7, 2019 | 11:15AM – 12:15PM
David L. Lawrence Convention Center Level 4 | Room 401-402
Pittsburgh, PA

Today’s attendee prospects are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right message at the right time on the right channel, they may ignore you. So, what are the best tools and tactics to reach them, and when you get their attention, what do you say? In this session, a digital marketing expert and an exhibition marketer share some successful event-marketing campaigns that made the cut, and review the data that gave them the permission to try something new.