mdg president Kimberly Hardcastle-Geddes has been chosen as a featured speaker for IAEE’s New York Area Chapter Speaker Series. Registration can be found here and details are below.
March 21, 2024
1:00 to 2:00 pm ET
Online
Hosted by IAEE New York Chapter
7 Marketing Insights That Will Help You Grow Your Next Event
This fast-paced session will immerse you in fresh insights you can’t afford to ignore, covering everything from strategic planning to creative and tactical execution. We’ll discuss how generational and societal shifts will (or should) influence the way you plan your next event, the channels you use to promote it, and messages that will move prospects through the awareness-to-conversion funnel. Plus, breakout discussions will give you a chance to discuss how to translate these insights into action with other organizers and industry suppliers.
Kimberly Hardcastle-Geddes
Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events. She’s also the mom of a TCU Horned Frog, wife of a retired Navy pilot, Peloton addict, reader, runner and believer in civil rights.
