influencer marketing

mdg director of social media Sara Fellows presented a session on influencer marketing at ASAE’s Marketing, Membership, Communications + Tech Conference. Registration can be found on the ASAE website and details are below.


May 31, 2024
3:00 – 3:45pm ET
Room 145
Walter E. Washington Convention Center
Washington, D.C.


The Art of Influence: An Introduction to Strategic Influencer Marketing
In a world where digital engagement is paramount, associations and trade shows often find themselves wondering how to reach a broader audience effectively. Join us as we debunk the myth that influencer marketing is exclusively for retail brands.

In this engaging presentation, we will:

  • Share successful case studies of influencer marketing across large and small associations.
  • Guide you through the process of identifying the right influencers for your association, regardless of your industry.
  • Offer practical tips on building authentic relationships with influencers, ensuring a seamless integration of your brand message.
  • Share strategies to leverage influencer marketing for attendee acquisition, driving brand awareness, and community building.

By the end of this session, you will gain a fresh perspective on influencer marketing’s versatility and its potential to transform your association’s outreach. Don’t miss this opportunity to revolutionize your marketing strategy.