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influencer marketing

ASAE MMC+Tech Featured Influencer Marketing Session From mdg director of social

mdg director of social media Sara Fellows presented a session on influencer marketing at ASAE’s Marketing, Membership, Communications + Tech Conference.

May 31, 2024
3:00 – 3:45pm ET
Room 145
Walter E. Washington Convention Center
Washington, D.C.

The Art of Influence: An Introduction to Strategic Influencer Marketing

In a world where digital engagement is paramount, associations and trade shows often find themselves wondering how to reach a broader audience effectively. Join us as we debunk the myth that influencer marketing is exclusively for retail brands.

In this engaging presentation, we will:

  • Share successful case studies of influencer marketing across large and small associations.
  • Guide you through the process of identifying the right influencers for your association, regardless of your industry.
  • Offer practical tips on building authentic relationships with influencers, ensuring a seamless integration of your brand message.
  • Share strategies to leverage influencer marketing for attendee acquisition, driving brand awareness, and community building.

By the end of this session, you will gain a fresh perspective on influencer marketing’s versatility and its potential to transform your association’s outreach. Don’t miss this opportunity to revolutionize your marketing strategy.