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mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger were chosen to lead a session at SISO’s CEO Summit. Registration can be found on the SISO website and details are below.

April 9, 2024
11:15 – 11:35am ET
The Ritz-Carlton Ballroom
Amelia Island, FL

Event Industry Data, Trends, and Insights
This year’s high-level briefing will cover how organizers are catering to the Next Generation Event Goer (NGEG), how those efforts are being perceived, as well as the evolving approach to exhibitor and sponsor relationships. For the first time ever, we’ll also examine event friction points and how to reduce or eliminate them as well as ways to translate underlying attendee motivations into engaging, inspirational experiences that contribute positively to an organizer’s bottom line.


Kimberly Hardcastle-Geddes
Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events. She’s also the mom of a TCU Horned Frog, wife of a retired Navy pilot, Peloton addict, reader, runner and believer in civil rights.

ken holsinger

Ken Holsinger
Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant and speaker. He currently leads the Data Practice for Freeman, bringing together teams that are building innovative data tools for integration and business intelligence with data science, consulting, research and industry benchmarking. Ken has been named on multiple hardware, software and process patents and is a frequent presenter on numerous topics in the events, technology and data science space. Ken is also actively involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.