mdg, the leading agency for trade show attendee acquisition, branding and marketing, and Feathr, creator of award-winning digital marketing and analytics software, announced at IAEE’s Expo! Expo! that they are renewing and expanding their partnership to help associations and event organizers use their data to grow, retain, and monetize their attendee and membership audiences. UnderRead More
For the fourth consecutive year, association and event marketing agency mdg participated in Small Business Saturday by reimbursing its employees a portion of what they spent at local shops related to industries served by agency clients. “As an independently owned agency, we feel a deep connection to small businesses and understand the difference they makeRead More
Insights, Innovation and Inspiration to Grow Event Attendance Presented by Nancy Drapeau, Director of Research, Center for Exhibition Industry Research (CEIR) and Kimberly Hardcastle, President, mdg Thursday, November 30 | 9:00 to 10:00 am Henry B. Gonzalez Convention Center, Room 302 San Antonio, Texas Participants will get a first look at newly released data onRead More
mdg has garnered seven first-place awards for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized for the work produced for association andRead More
Association and event professionals are forever in search of innovative ways to attract members, drive attendance and otherwise engage their audiences. Over the past decade, mdg has built up its suite of services to respond to these demands, incorporating new tools, technologies and tactics that are effective at getting noticed and compelling action. The agency’sRead More
On Thursday, July 20, in Washington, D.C., mdg Director of Digital & Social Santana Inniss executed a live social broadcast of the Transform USA keynote address. As an official Technology Provider of Transform USA, mdg liaised with PCMA Convene and Transform USA to organize and provide live social video and engagement on-site. “Broadcasting a live presentationRead More
CHICAGO – On June 1, mdg will officially open the doors of its fourth office to better serve a growing roster of clients in the Midwest region, including the National Restaurant Association, ISSA, BAI, the International Carwash Association and AEM. Located at 35 East Wacker Drive in Chicago, the downtown office will be led by Leana Salamah, accountRead More
From Farm-to-Table: Demystifying the Attendee Marketing Process presented by Kimberly Hardcastle-Geddes, mdg president a premier feature of IAEE’s Southeastern Classic Educational Conference Thursday, July 27, 2017 10:45 am to 11:55 am Sheraton Myrtle Beach Convention Center Myrtle Beach, South Carolina https://www.iaeese.org/events-chapter-information-17/206-july-26-28-2017-26th-annual-southeastern-classic-myrtle-beach-sc-2017 Whether launching a new event, repositioning an existing one or simply striving to increase overall participation,Read More
Vincent Polito, owner and live events specialist, and Caitlin Fox, vice president of events, will once again visit lawmakers on Capitol Hill this June to address key issues that threaten the industry’s $71.3 billion contribution to the U.S. GDP. As participants of Exhibitions Day, an industry platform to engage in face-to-face dialogue with members of Congress,Read More
mdg’s social butterfly, Santana Inniss, will take the stage at Lippman Connect’s AAR to discuss digital and paid social media marketing case studies from across the trade show space. Register now and make plans to attend. Five Ways to Increase Attendee Acquisition with Digital Marketing Lippman Connect’s Attendee Acquisition Roundtable (AAR) Chicago, Illinois June 22,Read More
President of mdg Kimberly Hardcastle-Geddes will be joined by mdg’s Director of Social + Digital, Santana Inniss, Reed Exhibition’s Senior Vice President, Digital, Koley Corte, and Feathr’s Co-Founder, CEO, Aleksander Levental. The Future of Attendee Acquisition http://mdgagency.wpengine.com/webpanel/ JW Marriott – Salon I | Washington, DC Tuesday, May 30 | 3:30 – 5:00 pm Session Description:Read More
mdg has entered into an exclusive partnership with Feathr, the global leader in data-driven event marketing, and will make the event tech company’s advanced data platform immediately available for its extensive roster of trade show and conference clients. Under the agreement, mdg clients will have access to Feathr’s Event Marketing Cloud, which simplifies the centralizationRead More
Event marketing agency mdg has recruited Anjia Nicolaidis to serve as its International Marketing Specialist. The hire is part of the agency’s ongoing commitment to providing strategic international marketing counsel for its roster of association and for-profit event clients. Nicolaidis will lead an existing team of marketing strategists, including those who have lived and workedRead More
mdg’ers—whether conservative, liberal, or somewhere in between—have been collectively raising their level of political awareness and social activism over the past several months. From supporting independently-owned businesses to sending letters outlining their priorities to members of Congress, to servicing a Meals on Wheels route in San Diego, the mdg team is striving to positively impactRead More
On Thursday, April 20 in Chicago, Illinois, mdg president, Kimberly Hardcastle-Geddes, lead a panel of experts discussing the right mix of best- and next-practices, covering everything from persona development to message mapping to automation to digital advertising and more. Panelists included Ed Nichols, VP of Events at SouthComm, Laura Santella-Saccone, CMO of the Specialty Food AssociationRead More
The National Association of Secondary School Principals (NASSP) has been recognized by Association TRENDS All-Media competition for the redesign of its flagship magazine, Principal Leadership. mdg led the redesign and editorial overhaul for NASSP and oversees the monthly production of the magazine, which placed for awards for Most Improved Magazine or Journal, as well as Best Monthly ProfessionalRead More
How do mdg and the International Baking Industry Expo (IBIE) Show Committee keep the triennial trade show from getting stale? Christopher Durso of PCMA Convene shares our story here.
For the fifth year in a row, mdg’ers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings in Newtown, Conn. In an effort to honor the 26 innocent lives lost on December 14, 2012, agency employees (andRead More
For the third consecutive year, association and event marketing agency mdg encouraged employees to participate in Small Business Saturday by reimbursing a portion of what they spent at local merchants. New for 2016, mdg recognized Giving Tuesday by matching a percentage of the total agency spend with an $1100 donation to charities dedicated to empowering young women, protecting individualRead More
The always-dynamic marketing side of trade shows is undergoing massive changes, and Trade Show Executive (TSE) is launching a new column devoted to this fluid and freewheeling topic. A “News You Can Use” column will debut in the January issue of TSE as a co-operative venture with mdg (Marketing Design Group), the top public relations andRead More