Two mdg leaders (and their beloved clients!) were chosen to lead sessions at IAEE’s Expo! Expo! 2024. Session details are below and registration is available on the Expo! Expo! ...Read More

mdg account strategist Ingrid Thorson joined Donna Page, Vice President of Marketing & Insight at the National Association of Broadcasters, to present “Building a Predictable Pipeline: How to Discover, Nurture ...Read More

Attendees consistently rank networking as a top priority for event participation, according to Freeman research. But many people — younger audiences especially — experience social anxiety that prevents them from ...Read More

mdg marketing manager Svetlana Pyntikova presented “Last-Minute Attendee Acquisition: Marketing Tactics to Boost Registration 6-8 Weeks Out” to the Women in Exhibitions Network North America Chapter. Registration is free and can ...Read More

mdg president Kimberly Hardcastle-Geddes shared “How Event Audiences and Expectations Are Evolving – and What It Could Mean for Asian Organisers” at the 2024 Asia CEO Summit in Singapore. Details ...Read More

mdg vice president and marketing strategist Caitlin Fox presented “Adapting Event Marketing Strategies for the Next Generation” at Tag Digital x mdg‘s upcoming DigitX Moments events. Details can be found ...Read More

mdg president Kimberly Hardcastle-Geddes shared “10 Fresh Insights That Will Transform How You Plan, Produce, and Market Events” at the 2024 PCMA PHL Education Day and Trade Show. Details can ...Read More

There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising ­— and they may be completely new to ...Read More

mdg’s comprehensive paid media campaigns, encompassing display ads, search engine marketing, paid social media and email outreach — along with more tailored offerings — were instrumental in driving the success ...Read More

Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition. mdg shared why with PCMA Convene.

mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger presented “Navigating the Next 12-18 Months: How Macro Trends Will Shape the Immediate Future of Your Event” at the ...Read More

mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger presented two sessions on “Navigating the Evolution” at IAVM’s 99th VenueConnect Annual Conference and Trade Show. Registration can be ...Read More

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably and likely for good. Where do you go from here? mdg‘s ...Read More

As an event marketer (regardless of whether you’re a Swiftie or a non-believer), you can learn a lot from Taylor Swift’s clever approach to promoting her music, her shows and ...Read More

mdg marketing strategist Tyler Day presented a session together with Kim Vinciguerra, Chief Experience Officer at the International Carwash Association, at the Attendee Acquisition Roundtable. Registration can be found on ...Read More

mdg account director Sierra Hollinden presented a session at the Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.

June 27, 2024 8:00am – ...Read More

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Within this framework, tactics and budget are exhausted on activities aimed at driving immediate ...Read More

When used appropriately, social media content can help humanize an event’s brand and build loyalty among followers. Because social posts don’t have as much permanence as other platforms, they offer ...Read More