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From Awkward to Awesome: Networking With Intention

Attendees consistently rank networking as a top priority for event participation, according to Freeman research. But many people — younger audiences especially — experience social anxiety that prevents them from ...Read More

Hardcastle Spoke at 2024 Asia CEO Summit

mdg president Kimberly Hardcastle-Geddes shared “How Event Audiences and Expectations Are Evolving – and What It Could Mean for Asian Organisers” at the 2024 Asia CEO Summit in Singapore. Details ...Read More

Hardcastle & Holsinger Spoke at VenueConnect

mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger presented two sessions on “Navigating the Evolution” at IAVM’s 99th VenueConnect Annual Conference and Trade Show. Registration can be ...Read More

Conversion Tracking in a Post-Cookie World

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably and likely for good. Where do you go from here? mdg‘s ...Read More

10 Fun Social Media Trends to Try Today

When used appropriately, social media content can help humanize an event’s brand and build loyalty among followers. Because social posts don’t have as much permanence as other platforms, they offer ...Read More

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