In a recent TSNN blog, Kimberly Hardcastle asked three strategists from Freeman + mdg, Mark Fein, Stacy O’Connell and Tyler Day, to share what they’ve learned from strategizing, planning and marketing digital events that could inform Read More
News
During Swapcard‘s 3-day online event, Evolve: The Virtual Event for Planners, experts discuss the future of the hybrid event model. In this interview, Walid Bengeloune of Swapcard Canada interviews Jacquelyn Wells of Read More
Executive Roundtable Series, presented by mdg
mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each week’s session Read More
July 23, 2020
1:00–2:00 p.m. (EDT)
Virtual Event
In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee marketing. Thought Read More
On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg.
Choosing the Right Technology for Your Online Event
Jacquelyn Wells, mdg vice president
Although many organizers made Read More
The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content offerings that Read More
For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and Read More
mdg translated its desire to show up for the event community into action with an initiative to help get tradeshow, conference and meeting professionals back to work. The agency’s writers, editors and graphic designers are reviewing up to 20 resumes Read More
mdg has launched an informative video series to help event marketers succeed in the wake of the global Coronavirus pandemic. Each 5 minute video offers 3 actionable takeaways, covering everything from strategic planning to digital marketing to online events. Watch Read More
Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their physical events online. Selecting the right technology platform is arguably Read More
Take Your Event Online: Key Factors to Consider When Planning a Digital Event
As a show manager, no matter the size of your meeting, conference, or congress, digital interaction is your new reality to connect your community. It’s unfamiliar, it’s different, Read More
Virtual events require a different marketing approach than live events. Convene magazine, the leading meetings industry publication for educational content and professional development, featured 8 Steps for Marketing Your Virtual Event, an article by Kimberly Hardcastle-Geddes, Read More
Attendee Acquisition Reset: Building an Event Audience in a Post COVID-19 World
March 31, 2020
Join mdg’s chief marketing strategist, Kimberly Hardcastle-Geddes, as she shares practical advice on developing an agile approach to attendee acquisition. As COVID-19 changes the world in significant, unprecedented Read More
On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can learn more about the best virtual and online solutions that unite and grow Read More
Convene magazine, the leading meetings industry publication for educational content and professional development, featured an article by Kimberly Hardcastle-Geddes about marketing amid Coronavirus concerns.
Reach Kimberly Hardcastle-Geddes at (619) 261-9580 or [email protected].
The buzzword for today’s event industry: virtual. With rising concerns over travel bans and an apprehension of large crowds, shifting to a virtual event could deliver measurable benefits to your organization. If you are wondering how to translate your marketing Read More
SISO and UFI are encouraging event organizations who are moving their events forward to participate in a “This Show Is Open” campaign by using the mdg-created tools available at www.supportingevents.org. The campaign stresses how important exhibitions Read More
March 2, 2020 – Dallas, Texas – World of Concrete 2020 concluded its 45th edition with a very strong event for the concrete & masonry industries. This signature annual event drew approximately 54,000 registered professionals, packing the halls of the Read More
