While many of the industries or professions our events serve are teeming with influencers, the potential to harness their clout to grow audiences is going unrealized. mdg’s pr specialist Connor Stewart offers advice, featured in PCMA Convene, Read More
News
Chief marketing strategist Kimberly Hardcastle-Geddes will participate in a panel discussion on What the Future of Business Events Holds at PCMA’s EduCon 2021. Joined by the German Convention Bureau’s Managing Director, Matthias Schultze, Hardcastle will share her advice for event Read More
Washington, D.C. — mdg, A Freeman Company, has appointed industry luminary Erin Lee to oversee the continuing growth and transformation of its digital, data and web departments. The hire is part of the organization’s ongoing commitment to Read More
Shauna Peters, vice president of strategic account management at mdg, led a session during the German Convention Bureau’s virtual Education Weeks series on June 23.
The New Rules for Marketing Events
In the last year, our world has changed in Read More
New registration requests accepted through July 6, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Sponsored by Freeman, this monthly peer-to-peer exchange for Read More
If you studied marketing in college, it’s likely that you learned about the four Ps — product, place, price and promotion. As an event marketer, you’ve also likely learned that the promotional P is the only one that Read More
In today’s post-pandemic reality, the event marketer’s capacity to quickly adapt to change and navigate uncharted territory is crucial. PCMA Convene featured advice from mdg’s chief marketing strategist Kimberly Hardcastle-Geddes on how event professionals can Read More
WASHINGTON, DC —— mdg, A Freeman Company today announced a new strategy group, mdg Advisory Services, with the sole focus of helping clients reimagine and realize their potential, seize opportunities, and navigate business-level challenges in a post-pandemic Read More
As organizers plan their return to in-person events, they are also determining the role that digital offerings will—or won’t—play in a post-pandemic future. mdg’s Kimberly Hardcastle-Geddes, chief marketing strategist and David Saef, senior vice president of Advisory Services Read More
New registration requests accepted through April 6, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Sponsored by Freeman, this monthly peer-to-peer exchange for Read More
Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. mdg’s Read More
Many of the industries or professions we serve with our events are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is largely going unrealized. In this first installment of Connect Up, mdg’s event Read More
mdg Senior Vice President Jacquelyn Wells, mdg Vice President of Strategic Account Management Shauna Peters and Freeman Vice President of Strategy Stacy O’Connell will be featured speakers at IAEE’s webinar series on Thursday, March 11. Session details are Read More
Thursday, February 11
2:00 pm to 3:00 pm Eastern
Putting Data in the Driver’s Seat
Before you think about the tools, technologies and tactics for your next digital marketing campaign, it’s imperative to quantify performance objectives. Once you’ve set Read More
Senior Account Director Ingrid Thorson will be a featured speaker at Lippman Connects Exhibit Sales Roundtable on February 25. Session details are below and registration is available on the Lippman Connects website.
Modern Exhibitor Prospectus
Personalized and customized Read More
mdg Account Director Tyler Day has earned his Digital Event Strategist certification. Adept at carrying ideas from concept to strategy to execution, Day will apply DES tools and methods to lead his team in increasing participant engagement and Read More
For the eighth year in a row, mdgers performed 31 Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in response to the Sandy Hook shootings. To Read More
As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — in the midst of the ongoing COVID-19 pandemic? Read More
If there’s one thing event professionals have learned this year, it’s the importance of diversification. For decades, we’ve relied heavily on our trade shows, conferences and meetings to connect and engage our communities—and depended on the revenue to Read More
