News

Executive Roundtable Series, presented by mdg

Executive Roundtable Series, presented by mdg

mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each week’s session Read More

mdg Presenting at IAEE SE Educational Classic

July 23, 2020
1:00–2:00 p.m. (EDT)
Virtual Event

In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee marketing. Thought Read More

Hardcastle, Wells Speaking at Attendee Acquisition Roundtable

On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg.

Choosing the Right Technology for Your Online Event
Jacquelyn Wells, mdg vice president
Although many organizers made Read More

SISO + mdg Collaborated to Create Original Content

The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content offerings that Read More

8 Lessons Learned Taking Events Online

For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and Read More

mdg Provides Resume Help for Industry Professionals

mdg translated its desire to show up for the event community into action with an initiative to help get tradeshow, conference and meeting professionals back to work. The agency’s writers, editors and graphic designers are reviewing up to 20 resumes Read More

Hardcastle Featured as CEIR Guest Blogger

The Center for Exhibition Industry Research featured a blog post written by Kimberly Hardcastle, mdg Chief Marketing Strategist, on year-round engagement. The blog encourages event industry professionals to look for ideas and inspiration from brands, like Read More

Introducing: 3 x 5 Event Marketing Video Series

mdg has launched an informative video series to help event marketers succeed in the wake of the global Coronavirus pandemic. Each 5 minute video offers 3 actionable takeaways, covering everything from strategic planning to digital marketing to online events. Watch Read More

New eBook! A Guide to Selecting a Virtual Platform

Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their physical events online. Selecting the right technology platform is arguably Read More

WEBINAR: Take Your Event Online

Take Your Event Online: Key Factors to Consider When Planning a Digital Event

As a show manager, no matter the size of your meeting, conference, or congress, digital interaction is your new reality to connect your community. It’s unfamiliar, it’s different, Read More

Hardcastle Hosts Webinar on Building Your Event Audience Post COVID-19

Attendee Acquisition Reset: Building an Event Audience in a Post COVID-19 World

March 31, 2020

Join mdg’s chief marketing strategist, Kimberly Hardcastle-Geddes, as she shares practical advice on developing an agile approach to attendee acquisition. As COVID-19 changes the world in significant, unprecedented Read More

Hardcastle Chosen as Panelist for Event Virtualization Summit

On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can learn more about the best virtual and online solutions that unite and grow Read More

mdg Offers Audience Acquisition for Virtual Events

The buzzword for today’s event industry: virtual. With rising concerns over travel bans and an apprehension of large crowds, shifting to a virtual event could deliver measurable benefits to your organization. If you are wondering how to translate your marketing Read More

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