mdg marketing strategist Tyler Day presented a session together with Kim Vinciguerra, Chief Experience Officer at the International Carwash Association, at the Attendee Acquisition Roundtable. Registration can be found on ...Read More
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mdg account director Sierra Hollinden presented a session at the Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.
June 27, 2024 8:00am – ...Read More
Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Within this framework, tactics and budget are exhausted on activities aimed at driving immediate ...Read More
When used appropriately, social media content can help humanize an event’s brand and build loyalty among followers. Because social posts don’t have as much permanence as other platforms, they offer ...Read More
mdg vice president and marketing strategist Caitlin Fox has been chosen to present a session together with CTA president Kinsey Fabrizio at Trade Show Executive’s Fastest 50 Awards and Summit. ...Read More
By 2030, Generation Z will make up 30% of the workforce — and already, this generation of digital natives accounts for a large portion of event organizers’ prospect pools. That ...Read More
mdg director of social media Sara Fellows joined a panel to discuss generational marketing at Freeman’s Inside Live DC. Registration is available on the Freeman website and details are ...Read More
mdg president Kimberly Hardcastle-Geddes has been chosen as a featured speaker for the Large Show Roundtable. Registration can be found on the Lippman Connects website and ...Read More
There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals ...Read More
mdg director of social media Sara Fellows presented a session on influencer marketing at ASAE’s Marketing, Membership, Communications + Tech Conference. Registration can be found on the ASAE website ...Read More
mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger were chosen to lead a session at SISO’s CEO Summit. Registration can be found on the Read More
mdg president Kimberly Hardcastle-Geddes has been chosen as a featured speaker for IAEE’s New York Area Chapter Speaker Series. Registration can be found here and details ...Read More
As Q1 draws to a close, mdg clients are already seeing increased attendance. The renowned Consumer Electronics Show (CES), held Jan. 9-12, drew over 135,000 attendees and 4,300 exhibitors, ...Read More
mdg, A Freeman Company presented From Hypothetical to Reality: How AI is Actually Changing Events, an Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and ...Read More
Influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences. If you haven’t added influencer marketing into your event marketing mix yet, mdg ...Read More
Disruption was the name of the game in 2023. But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.), this year’s disruptors were largely ...Read More
For the eleventh year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in ...Read More
mdg director of social media Sara Fellows will present a session on influencer marketing at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and ...Read More
mdg president and chief marketing strategist Kimberly Hardcastle has won IAEE’s 2023 Woman of Achievement Award, which recognizes a woman who has led the way in the advancement of ...Read More
For the 10th consecutive year, association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 25, 2023. mdg team ...Read More