For the eighth year in a row, mdgers performed 31 Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in response to the Sandy Hook shootings. To Read More
News
As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — in the midst of the ongoing COVID-19 pandemic? Read More
If there’s one thing event professionals have learned this year, it’s the importance of diversification. For decades, we’ve relied heavily on our trade shows, conferences and meetings to connect and engage our communities—and depended on the revenue to Read More
mdg Chief Marketing Strategist Kimberly Hardcastle-Geddes has been named to the illustrious panel of judges at the inaugural VEI Virtual & Hybrid Event Awards, to be held in February 2021. Serving alongside Sofia Altuna from Google, Eric Ly Read More
New registration requests accepted through December 30, 2020
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Sponsored by Freeman, this monthly peer-to-peer exchange for Read More
Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 28, 2020. mdg team members were encouraged to patronize independent retailers, restaurants and service organizations Read More
Every month, we round up stories from the online events we’ve helped plan, produce and/or promote, in hopes that you’ll discover insightful advice, creative inspiration and a burning desire to work with mdg on your next event!
COMVEC™ Digital Read More
As event organizers wrestle with how to plan for the coming year, many are realizing that hybrid is not just a contingency plan or a Band-Aid. Incorporating integrated models is a viable business strategy that allows event producers Read More
Freeman®, the world’s leading provider of digital and live events and brand experiences, today announced the launch of Freeman Event Research. These new research reports provide actionable insights based on data from a broad network of more than Read More
How Integrated Models Will Evolve in 2021 and Beyond
presented by Kimberly Hardcastle-Geddes
November 18, 2020 11:00 am
www.lippmanconnects.com/events/ECEF
Thankfully, we’re no longer in a mad rush to cobble together an online event that Read More
Back by Popular Demand: Exclusive Roundtable Series for Event Executives
Offering a valuable information exchange and a connection point with industry peers
mdg and Freeman are proud to announce that the popular Leading through Disruption: An Executive Roundtable Series Read More
Many event marketers are still sorting through an infinite number of online event platforms to find the right one for their virtual events. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, Read More
Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have been hesitant to take the kinds of drastic Read More
During Swapcard‘s 3-day online event, Evolve: The Virtual Event for Planners, experts discuss the future of the hybrid event model. In this interview, Walid Bengeloune of Swapcard Canada interviews Jacquelyn Read More
Executive Roundtable Series, presented by mdg
mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each Read More
July 23, 2020
1:00–2:00 p.m. (EDT)
Virtual Event
In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee Read More
On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg.
Choosing the Right Technology for Your Online Event
Jacquelyn Wells, mdg vice president
Although many Read More
The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content Read More
For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, Read More
