News

PCMA Features mdg Advice on Crisis Communications

As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — in the midst of the ongoing COVID-19 pandemic? Read More

New eBook! Harnessing the Power of Content

If there’s one thing event professionals have learned this year, it’s the importance of diversification. For decades, we’ve relied heavily on our trade shows, conferences and meetings to connect and engage our communities—and depended on the revenue to Read More

Hardcastle-Geddes Tapped to Judge VEI Awards

mdg Chief Marketing Strategist Kimberly Hardcastle-Geddes has been named to the illustrious panel of judges at the inaugural VEI Virtual & Hybrid Event Awards, to be held in February 2021. Serving alongside Sofia Altuna from Google, Eric Ly Read More

mdg Supports Small Businesses During Pandemic

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 28, 2020. mdg team members were encouraged to patronize independent retailers, restaurants and service organizations Read More

Freeman Event Research Reveals Optimism for Return to Live

Freeman®, the world’s leading provider of digital and live events and brand experiences, today announced the launch of Freeman Event Research. These new research reports provide actionable insights based on data from a broad network of more than Read More

mdg Executive Roundtable Series Back by Popular Demand

Back by Popular Demand: Exclusive Roundtable Series for Event Executives
Offering a valuable information exchange and a connection point with industry peers

mdg and Freeman are proud to announce that the popular Leading through Disruption: An Executive Roundtable Series Read More

PCMA Features mdg Advice on Online Event Platforms

Many event marketers are still sorting through an infinite number of online event platforms to find the right one for their virtual events. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, Read More

PCMA Features Tough Love for Tough Times

Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have been hesitant to take the kinds of drastic Read More

Executive Roundtable Series, presented by mdg

Executive Roundtable Series, presented by mdg

mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each Read More

mdg Presenting at IAEE SE Educational Classic

July 23, 2020
1:00–2:00 p.m. (EDT)
Virtual Event

In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee Read More

Hardcastle, Wells Speaking at Attendee Acquisition Roundtable

On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg.

Choosing the Right Technology for Your Online Event
Jacquelyn Wells, mdg vice president
Although many Read More

SISO + mdg Collaborated to Create Original Content

The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content Read More

8 Lessons Learned Taking Events Online

For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, Read More

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