News

Meet Liz Irvine, Account Director

On a beautiful (but windy!) day in Reston, Virginia, we got to know Liz Irvine and learned about her approach to working at mdg. Learn more about mdg career opportunities on our careers page.

mdg Unveils Enhanced Persona Solution

Washington, D.C.—Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, prospective and current event attendees. Created by Marketing Strategist Shauna Peters and Customer Journey Architect Marc Blumer, the enhanced persona development solution is available inRead More

mdg Visits Capitol Hill for Exhibitions Day

mdg’s Vincent Polito, Rachel Scharmann and Lilia Dashevsky visited lawmakers on Capitol Hill on June 5 for discussions on key issues that impact the event industry’s $91 billion contribution to the U.S. Gross Domestic Product, including investments in transportation infrastructure, renewed funding for Brand USA, and passage of the JOLT Act. Exhibitions Day is an industry platform designed to facilitateRead More

mdg Tapped to Present Pre-ECEF Session

Organizational Structures for a Digital World, presented by mdg in cooperation with ECEF/Lippman Connects Tuesday, May 28 | 3:30 to 5 p.m. JW Marriott Washington, DC Session Description: The digital revolution is fundamentally changing the way associations and for-profit event organizers operate, making collaboration, experimentation, nimbleness and continuous improvement critical—especially within a marketing department. AttendRead More

Peters Took the Stage at Brand Experience Lab

March 21, 2019 | 4:00 PM Freeman Alexandria Office Alexandria, VA Brand Experience Lab: Branding (Part 2) The Power of Event Branding – Bringing an Event Brand to Life In Part 1 of the branding discussion, participants learned that an event brand is a promise to attendees about what they will take away from an event.Read More

Fox Joining AWE Elevate! Panel

March 7, 2019 | 1:30 to 2:30 PM Mandarin Oriental Hotel Washington, DC Using Fear and Challenges to Succeed Have fears and challenges kept you from taking the next step on your career path? Sit with three leading industry women to learn about the trials, successes and failures on their career journey and be inspiredRead More

Ringing in the New Year with 31 Random Acts of Kindness

For the sixth year in a row, mdg’ers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to do something to honor the 26 innocent lives lost on December 14, 2012, the agency performed 26Read More

Hardcastle Elected to IAEE Board of Directors

The International Association of Exhibitions and Events (IAEE) has announced the results of the elections for its 2019 Board of Directors. Members of IAEE’s Board of Directors are elected on an annual basis by the official voting member of each IAEE member company. All officers serve a term of one year, except the secretary/treasurer whoRead More

Ferrer Leads Event Marketing Session at PCMA’s Convening Leaders

Crafting an Event Marketing Plan That Today’s Attendees Will Respond To January 7, 2019 | 11:15AM – 12:15PM David L. Lawrence Convention Center Level 4 | Room 401-402 Pittsburgh, PA Today’s attendee prospects are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right messageRead More

Event Marketing Agency mdg becomes A Freeman Company

Full-service event marketing and public relations agency mdg has been purchased by Freeman, an international brand experience company with headquarters in Dallas, Texas. The acquisition is part of an overarching strategy that allows Freeman to serve its clients more holistically and streamlines the customer journey, from pre-event marketing, to the onsite user experience, to post-showRead More

Celebrating Small Business Saturday

For the fifth consecutive year, association and event marketing agency mdg participated in SmallBusiness Saturday by reimbursing its employees a portion of what they spent at local shops related to industries served by agency clients. “As an independently owned agency, we feel a deep connection to small businesses and understand the difference they make inRead More

Polito Moderating Panel on the Future of Attendee Acquisition

The Future of Attendee Acquisition December 13 at 1:00PM | 1:45PM Ernest N. Morial Convention Center, Level 3, Room 345 New Orleans, LA Panelists: Kelly Kilga of Association for Print Technologies, Chris Brown of NAB, and Marie Browne of Reed Exhibitions. If you are planning your event’s marketing campaign for the year ahead and wantRead More

Hardcastle Presenting Two Sessions at IAEE’s Expo! Expo!

CEM Event Marketing December 9, 2018 | 8:30AM to 5:00PM Ernest N. Morial Convention Center, Level 3, Room 339 New Orleans, LA Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of aRead More

mdg Wins 7 First-Place Art of the Show Awards

San Diego, CA—November 16, 2018—mdg has garnered seven first-place awards, including a “Best in Show” for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’sRead More

IBEX Attendance Up 23 Percent

TAMPA, FL, October 9, 2018 – The 28th International BoatBuilders’ Exhibition and Conference (IBEX) welcomed nearly 4,300 verified visitors – a 23 percent increase over last year – and a 10 percent increase in square footage to accommodate 14 percent more exhibiting companies totaling 700 different exhibitors. In total, 55 countries were represented at IBEX,Read More

Ferrer Leads Social Media Session at Lippman AAR

Strengthen Your Social Strategy: Harness trends to build rock-solid marketing. Presented by Kristen Ferrer, mdg director of digital Attendee Acquisition Roundtable (AAR) October 25, 2018 | 1:00 PM to 2:15 PM City Club of Washington 555 13th St NW Washington, DC Social media continues to rapidly evolve in the digital landscape. In 2018, the worldRead More

Polito, Hardcastle to Chair CEIR Predict

CEIR Predict September 13-14, 2018 | MGM National Harbor A new geopolitical and geoeconomic landscape is being formed as global supply chains and long standing trade agreements  are being reassessed. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences. Technology disruptors are coming atRead More

Jacquelyn Wells to Present at SE IAEE Conference

The Brand Experiencepresented by Jacquelyn Wells, mdg vice president a premier feature of  IAEE’s Southeastern Classic Educational Conference July 25-27, 2018 The Classic Center 300 N Thomas St. Athens, Georgia 30601 https://www.eventbrite.com/e/2018-iaee-se-southeastern-classic-registration-35515471732 Once relegated to consumer brands, the brand experience is now finding its rightful place in B2B. Your attendee prospects begin to experience your brand inRead More