Washington, D.C. — mdg, A Freeman Company has promoted Erin Lee and Shauna Peters to the executive leadership team, serving alongside Kimberly Hardcastle, Vincent Polito and Jacquelyn Wells. Lee and Read More…
News
Admittedly, we’re a little biased about the benefits of using an agency for attendee marketing, so we encourage you to filter the following advice through the lens of your unique Read More…
Ken Holsinger, Senior Vice President of Data Solutions at Freeman and Erin Lee, senior director of digital transformation and marketing strategy at mdg, have been selected to present a virtual Read More…
mdg director of social media Connor Stewart sat down with GatherGeeks, a podcast by BizBash, to dive into the why and how of using micro-influencer marketing for Read More…
Despite concerns around the delta variant and escalating COVID-19 infection rates, recent data indicates that in-person events are safer than many daily activities – such as grocery shopping – when Read More…
mdg subject matter experts Ashley Weber and Michael Engard will be featured speakers at Lippman Connects’ Attendee Acquisition Roundtable on October 13. Session details are below and registration is available Read More…
The strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety. PCMA Convene featured best practices from mdg Read More…
Washington, D.C. — mdg, A Freeman Company will be presenting The Road to Recovery: A presentation in six acts, an in-person executive roundtable in conjunction with Read More…
“We recognize the current rise in delta variant cases has led some event organizers and exhibitors to consider cancellations. Our modeling can help organizers and public health officials replace uncertainty Read More…
New registration requests accepted through October 5, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Read More…
International travel is coming back — even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal Read More…
For far too long, event marketers have made it all about us — touting show statistics and features in generic value propositions written years ago. But “me time” is over. Read More…
mdg director of social media Connor Stewart has been tapped to present at the Society of Independent Show Organizers’ (SISO) 2021 Summer Conference in Louisville, Kentucky. He will discuss how Read More…
mdg managing director Vincent Polito will lead a session at CEIR’s Predict Conference. The 2021 program will represent the radically changed business environment and explore the economic, geo-political and social Read More…
Attendees are ready to return to in-person events! But after a year and a half of uncertainty, it can be hard to know how to chart the path forward. Wouldn’t Read More…
If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Shauna Peters, vice president of strategic account management at mdg, discusses how an account-based marketing Read More…
While many of the industries or professions our events serve are teeming with influencers, the potential to harness their clout to grow audiences is going unrealized. mdg’s pr specialist Connor Read More…
Chief marketing strategist Kimberly Hardcastle-Geddes will participate in a panel discussion on What the Future of Business Events Holds at PCMA’s EduCon 2021. Joined by the German Convention Bureau’s Managing Director, Read More…
Washington, D.C. — mdg, A Freeman Company, has appointed industry luminary Erin Lee to oversee the continuing growth and transformation of its digital, data and web departments. The hire Read More…
Shauna Peters, vice president of strategic account management at mdg, led a session during the German Convention Bureau’s virtual Education Weeks series on June 23.
The New Rules for Marketing Events
In Read More…
