News

Hardcastle Joins Panel Discussion on the Future of Business Events

Chief marketing strategist Kimberly Hardcastle-Geddes will participate in a panel discussion on What the Future of Business Events Holds at PCMA’s EduCon 2021. Joined by the German Convention Bureau’s Managing Director, Matthias Schultze, Hardcastle will share her advice for event Read More

Peters, Hardcastle Featured Speakers at AAR

JULY 22, 2021
10:45am – 3:30pm Eastern
Register Here

The Importance of Journey Mapping in a Post-COVID World
Spoiler alert: understanding your audience is becoming more important in a post-COVID world! After a year of doing just about everything Read More

How COVID Should Affect Your Event Location Decision

If you studied marketing in college, it’s likely that you learned about the four Ps — product, place, price and promotion. As an event marketer, you’ve also likely learned that the promotional P is the only one that Read More

The New Rules for Marketing In-Person Events

In today’s post-pandemic reality, the event marketer’s capacity to quickly adapt to change and navigate uncharted territory is crucial. PCMA Convene featured advice from mdg’s chief marketing strategist Kimberly Hardcastle-Geddes on how event professionals can Read More

Hardcastle-Geddes and Saef Publish Hybrid Best Practices

As organizers plan their return to in-person events, they are also determining the role that digital offerings will—or won’t—play in a post-pandemic future. mdg’s Kimberly Hardcastle-Geddes, chief marketing strategist and David Saef, senior vice president of Advisory Services Read More

PCMA Features mdg Advice on Content Strategy

Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. mdg’s Read More

Using Influencer Marketing to Drive Attendance

Many of the industries or professions we serve with our events are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is largely going unrealized. In this first installment of Connect Up, mdg’s event Read More

Wells, Peters and O’Connell to Speak at IAEE Webinar Series

mdg Senior Vice President Jacquelyn Wells, mdg Vice President of Strategic Account Management Shauna Peters and Freeman Vice President of Strategy Stacy O’Connell will be featured speakers at IAEE’s webinar series on Thursday, March 11. Session details are Read More

Tyler Day Earns Digital Event Strategist Certification

mdg Account Director Tyler Day has earned his Digital Event Strategist certification. Adept at carrying ideas from concept to strategy to execution, Day will apply DES tools and methods to lead his team in increasing participant engagement and Read More

PCMA Features mdg Advice on Crisis Communications

As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — in the midst of the ongoing COVID-19 pandemic? Read More

New eBook! Harnessing the Power of Content

If there’s one thing event professionals have learned this year, it’s the importance of diversification. For decades, we’ve relied heavily on our trade shows, conferences and meetings to connect and engage our communities—and depended on the revenue to Read More

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