mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger will present two sessions on “Navigating the Evolution” at IAVM’s 99th VenueConnect Annual Conference and Trade Show. Registration can be found on the VC24 website and details are below.


Monday, July 29, 2024
9:45 AM -10:45 AM MT

Navigating the Evolution: Trends in Live Events and Audience Dynamics – Convention Center Sector Keynote Session
As the live events landscape continues to transform, it will be imperative for venue managers to stay ahead of the curve. This high-level briefing, based on Freeman’s proprietary research, will delve into the latest trends shaping the industry, with a keen focus on the evolving demographics and priorities of today’s audiences. From the digital expectations and experiential demands of the next generation of event goers to the personalization preferences of traditional event goers, we’ll explore how audience dynamics are shifting and what it might mean for your venue.


Monday, July 29, 2024
2:45 PM -3:45 PM MT

Navigating the Evolution: Actionable Insights from CC Keynote – A Conversation with Industry Peers
Building upon the content Holsinger and Hardcastle will share during their keynote presentation, this session will go even deeper into the actionable insights behind the trends shaping the live events industry. But here’s the twist: you dictate the direction of the conversation. Want to explore how to better facilitate online and onsite integration? Strike the right balance between green-hushing and green-washing? Perhaps you’re curious about harnessing data analytics to enhance the attendee experience? Whatever your burning questions or pressing challenges, this Town Hall format ensures they’re addressed. Facilitated by industry experts and fueled by the collective wisdom of your peers, this session promises to be enlightening, engaging, and actionable. Together, let’s navigate the shifting expectations of venue managers and chart a course for success.