mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger presented “Navigating the Next 12-18 Months: How Macro Trends Will Shape the Immediate Future of Your Event” at the 2024 SISO Leadership Conference. Details can be found on the SISO website and below.
Wednesday, August 14, 2024
9:15 – 9:45am ET
Philadelphia, PA
Navigating the Next 12-18 Months: How Macro Trends Will Shape the Immediate Future of Your Event
Covering everything from evolving societal norms and consumer behaviors to the shifting economic landscape to political uncertainty, this session will provide valuable insights into how trends will impact attendee expectations, engagement strategies, exhibitor dynamics and more. You’ll walk away with actionable strategies to adapt and thrive in a rapidly changing event landscape and keep your event relevant in the short- and long-term.
Kimberly Hardcastle-Geddes
Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events. She’s also the mom of a TCU Horned Frog, wife of a retired Navy pilot, Peloton addict, reader, runner and believer in civil rights.
Ken Holsinger
Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant and speaker. He currently leads the Data Practice for Freeman, bringing together teams that are building innovative data tools for integration and business intelligence with data science, consulting, research and industry benchmarking. Ken has been named on multiple hardware, software and process patents and is a frequent presenter on numerous topics in the events, technology and data science space. Ken is also actively involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.
