If the first month is any indication, live events will thrive in 2023. Three mdg  clients held shows in January and all met or exceeded projections. The renowned Consumer Electronics ...Read More

mdg, A Freeman Company presented The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent ...Read More

Washington, D.C. — As part of its expanding suite of audience acquisition products and services, mdg, A Freeman Company has launched the “Final Countdown” program. With the introduction of this ...Read More

Ken Holsinger, SVP of Strategy at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at SISO’s CEO Summit. Registration can be found on the ...Read More

mdg director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 30. Session details are below and registration is available on the Read More

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to ...Read More

Kimberly Hardcastle, president of mdg, joined esteemed colleagues Sam Lippman of Lippman Connects and Tom Gattuso of SEMA at Freeman Inside LIVE on Thursday, January 26. Session details are below and ...Read More

For the tenth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in ...Read More

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Unfortunately, “back” has been the underlying theme of ...Read More

The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs ...Read More

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 26, 2022. mdg team members ...Read More

Washington, D.C. — mdg, A Freeman Company hosted an Executive Roundtable on Thursday, November 10, sponsored by SISO, the San Diego Tourism Authority and Freeman. This executives-only forum focused ...Read More

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences ...Read More

Freeman recently released new research and trends on event attendee and exhibitor sentiment and behavior. Focused on North American shows, the insights are based on a compilation of more than ...Read More

Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence. In short, someone with a growth mindset thrives ...Read More

mdg’s vice president of digital marketing strategy, Erin Lee, will take the stage at Lippman Connects’ Attendee Acquisition Roundtable on October 27. Session details are below and registration is available ...Read More

Erin Lee, vice president of digital marketing strategy and Christine Johnson, director of content at mdg, were selected to present two sessions at IAEE’s Expo! Expo! 2022 in Louisville, KY ...Read More

WASHINGTON, D.C. — mdg, A Freeman Company, has launched a new agency division dedicated to research, data and insights as part of its ongoing commitment to helping association and event clients evolve ...Read More