mdg vice president and marketing strategist Caitlin Fox has been chosen to present a session together with CTA president Kinsey Fabrizio at Trade Show Executive’s Fastest 50 Awards and Summit. ...Read More

mdg director of social media Sara Fellows joined a panel to discuss generational marketing at Freeman’s Inside Live DC. Registration is available on the Freeman website and details are ...Read More

mdg president Kimberly Hardcastle-Geddes has been chosen as a featured speaker for the Large Show Roundtable. Registration can be found on the Lippman Connects website and ...Read More

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals ...Read More

mdg director of social media Sara Fellows presented a session on influencer marketing at ASAE’s Marketing, Membership, Communications + Tech Conference. Registration can be found on the ASAE website ...Read More

mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger were chosen to lead a session at SISO’s CEO Summit. Registration can be found on the Read More

mdg president Kimberly Hardcastle-Geddes has been chosen as a featured speaker for IAEE’s New York Area Chapter Speaker Series. Registration can be found here and details ...Read More

As Q1 draws to a close, mdg clients are already seeing increased attendance. The renowned Consumer Electronics Show (CES), held Jan. 9-12, drew over 135,000 attendees and 4,300 exhibitors, ...Read More

mdg, A Freeman Company presented From Hypothetical to Reality: How AI is Actually Changing Events, an Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and ...Read More

Influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences. If you haven’t added influencer marketing into your event marketing mix yet, mdg ...Read More

Disruption was the name of the game in 2023. But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.), this year’s disruptors were largely ...Read More

For the eleventh year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in ...Read More

mdg director of social media Sara Fellows will present a session on influencer marketing at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and ...Read More

mdg president and chief marketing strategist Kimberly Hardcastle has won IAEE’s 2023 Woman of Achievement Award, which recognizes a woman who has led the way in the advancement of ...Read More

For the 10th consecutive year, association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 25, 2023. mdg team ...Read More

With attendees registering later in the show cycle, mdg shared with PCMA Convene how marketers can maximize conversions in the final weeks to reach their goals.

Because of pandemic-era deferments, exhibitors are just now reaching the end of previously invested show funds, and many are taking a fresh look at the ROI traditional events have historically ...Read More

“Paid membership community” may technically describe a traditional association, but it’s now more generally recognized as an online business model that facilitates member connections around a common mission or interest. ...Read More

mdg shared three practical ways to adapt your marketing to international audiences in a changing global environment with PCMA Convene.