Five mdg leaders were chosen to lead sessions together with mdg clients at IAEE’s Expo! Expo! 2023. Session details are below and registration is available on the Expo! Expo! ...Read More

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, presented at the Attendee Acquisition Roundtable together with vice president Caitlin Fox. Registration can be found on the Lippman Connects ...Read More

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, was chosen to present at the Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and session ...Read More

Kimberly Hardcastle, president and chief marketing strategist of mdg, was a featured speaker at the SISO Summer Conference together with Ken Holsinger, SVP of Strategy at Freeman. Session details are ...Read More

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at CEIR Predict together with Jackie Williams, Event Director at RX, Lisa Malikow, Senior Vice President of Event ...Read More

mdg senior vice president Jacquelyn Wells presented at the 32nd annual IAEE Southeastern Classic on July 27. Session details are below and registration is available on the Read More

Success starts here! Content is king! Keep calm and … are your eyes glazing over yet? Jargon is pervasive in marketing and runs the risk of being too vague for ...Read More

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. ...Read More

There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small. And while the horizon may be years away for ...Read More

Anjia Nicolaidis, mdg director of international strategy, presented a session at the MATSO (Major American Trade Show Organizers) Meet-Up in conjunction with The NAMM Show.

Generating a Greater Return on ...Read More

WASHINGTON, D.C. — Industry veteran and mdg, A Freeman Company President Kimberly Hardcastle is adding one more title to her resume — board president of Women in Exhibitions Network North America (WIEN). ...Read More

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational and productive experiences. mdg professionals ...Read More

If the first month is any indication, live events will thrive in 2023. Three mdg  clients held shows in January and all met or exceeded projections. The renowned Consumer Electronics ...Read More

mdg, A Freeman Company presented The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent ...Read More

Washington, D.C. — As part of its expanding suite of audience acquisition products and services, mdg, A Freeman Company has launched the “Final Countdown” program. With the introduction of this ...Read More

Ken Holsinger, SVP of Strategy at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at SISO’s CEO Summit. Registration can be found on the ...Read More

mdg director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 30. Session details are below and registration is available on the Read More