WASHINGTON, D.C. — mdg, A Freeman Company, has launched a new agency division dedicated to research, data and insights as part of its ongoing commitment to helping association and event clients evolve ...Read More
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Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should ...Read More
Washington, D.C. — After 12 years with mdg, A Freeman Company, Vincent Polito is moving into a new role within the events industry, replacing David Audrain as the Chief Executive ...Read More
Kimberly Hardcastle-Geddes, president of mdg and Ken Holsinger, SVP of Strategy at Freeman are leading a breakout session at the SISO Summer Conference. Session details are below and registration is available on ...Read More
During the pandemic, it became clear that personal values — shaped by education and income levels, age, geography, cultural considerations, the media, political preferences, and religion, to name a few ...Read More
mdg, director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on July 28. Session details are below and registration is available on the Read More
mdg partnered with the National Restaurant Association and Winsight LLC to market the National Restaurant Association Restaurant, Hotel-Motel Show 2022. Reuniting the foodservice industry for the first time since 2019, ...Read More
When it comes to event marketing, it’s always been not just who and what that matters, but where—and since the pandemic, the destination plays an even larger role in attracting ...Read More
Shauna Peters, vice president and marketing strategist at mdg, was a featured speaker for ASAE’s Marketing, Membership and Communications Conference. Session details are below and the event summary and 2023 ...Read More
mdg account strategist Ingrid Thorson, director of content Christine Johnson and managing director Vincent Polito led a workshop at Freeman Inside LIVE! on May 19. Session details are below.
Bridging the ...Read More
The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny and the need to make timely decisions despite many variables and uncertainties. David ...Read More
mdg president and chief marketing strategist Kimberly Hardcastle-Geddes has had her ear to the ground during the first quarter of this year. Read about the advice and insights she aggregated ...Read More
Event marketers are always looking for effective means to reach prospective attendees; but not all event marketers have hundreds of thousands of dollars to spend on their acquisition campaigns. The ...Read More
Your website is at the core of your attendee acquisition campaign, but does it have what it takes to attract event prospects? PCMA Convene featured advice from ...Read More
Jacquelyn Wells, senior vice president at mdg, will lead an IAEE webinar on April 20.
The New Rules for Marketing Events
Over the last two years, our world has changed in significant, ...Read More
Ken Holsinger, SVP of Data Solutions at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, will lead a session at SISO’s CEO Summit. Registration can be found ...Read More
Washington, D.C. — mdg, A Freeman Company will be hosting an Executive Roundtable on March 7 in Chicago, in conjunction with The Inspired Home Show and the Metropolitan Pier ...Read More
mdg vice president and marketing strategist Shauna Peters will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 10. Session details are below and registration is available on ...Read More
