mdg’s comprehensive paid media campaigns, encompassing display ads, search engine marketing, paid social media and email outreach — along with more tailored offerings — were instrumental in driving the success of three major client events this past spring.

 

RISKWORLD 2024 attracted a record-breaking 10,270 attendees, surpassing its goal of 10,000 and marking the highest attendance since before the COVID-19 pandemic. Impressively, 313 participants traveled from outside the US and Canada to join. mdg’s strategic paid media efforts resulted in a remarkable 5.6 million impressions and a notable 32% reduction in cost per acquisition, underscoring the campaign’s effectiveness in expanding reach and driving attendance growth.

 

XPONENTIAL 2024 achieved a remarkable 10% increase in attendance compared to the 2023 event. The 7,500 industry leaders and end users in attendance explored groundbreaking technologies, participated in specialized defense programming and engaged in invaluable education sessions and networking opportunities. With 23% of attendees and 30% of exhibiting companies coming from more than 60 countries outside the U.S., XPONENTIAL fostered cross-border collaboration and highlighted the growth of uncrewed systems in both business and defense applications. mdg’s strategic efforts led to 2.5 million impressions — a 148% increase from 2023 — and a significant 67.5% reduction in cost per acquisition.

 

The 2024 NAB Show exceeded its attendance goal, attracting 65,000 people in April, with a staggering 54% first-time attendees. International participation was notable, with 27% of attendees — up 2% from last year — representing 162 countries across six continents. Nearly 1,300 exhibitors from 41 countries showcased and unveiled groundbreaking products and technologies, and 200 had substantive engagements with first-time attendees. mdg’s efforts led to a 5% increase in onsite verification YoY.