Due to popular demand, mdg will be hosting a virtual Executive Roundtable session on Tuesday, 2/22 featuring a case study of CES 2022 from Gary Shapiro, CTA President and CEO; Jean Foster, ...Read More

As the agency of record for Informa Markets’ World of Concrete, mdg collaborated with Jackie James, Steven Pomerantz and Lisa Liu to market the January Las Vegas event. The event ...Read More

After false starts and months of virtual experiences, in-person events are returning. PCMA Convene spoke with mdg about three case studies from recently staged live events that prove smart ...Read More

For the ninth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in response ...Read More

With shifting audience priorities, values and behaviors, event marketers should consider tapping into new tactics to increase attendee acquisition and meet audience needs. PCMA Convene featured research and advice ...Read More

As we come to the close of 2021, we reflect on the past year’s ups and downs — the vaccine rollout, COVID variants, how we did with digital events and ...Read More

Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 27, 2021. mdg team members were encouraged to patronize ...Read More

Demonstrating sustainability throughout campaigns and at events sends an important message to stakeholders, but how can we promote sustainable practices on the show floor that live on beyond the event ...Read More

Washington, D.C. — mdg, A Freeman Company has promoted Erin Lee and Shauna Peters to the executive leadership team, serving alongside Kimberly Hardcastle, Vincent Polito and Jacquelyn Wells. Lee and ...Read More

Admittedly, we’re a little biased about the benefits of using an agency for attendee marketing, so we encourage you to filter the following advice through the lens of your unique ...Read More

Ken Holsinger, Senior Vice President of Data Solutions at Freeman and Erin Lee, senior director of digital transformation and marketing strategy at mdg, have been selected to present a virtual ...Read More

mdg director of social media Connor Stewart sat down with GatherGeeks, a podcast by BizBash, to dive into the why and how of using micro-influencer marketing for ...Read More

Despite concerns around the delta variant and escalating COVID-19 infection rates, recent data indicates that in-person events are safer than many daily activities – such as grocery shopping – when ...Read More

mdg subject matter experts Ashley Weber and Michael Engard will be featured speakers at Lippman Connects’ Attendee Acquisition Roundtable on October 13. Session details are below and registration is available ...Read More

The strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety. PCMA Convene featured best practices from mdg ...Read More

Washington, D.C. — mdg, A Freeman Company will be presenting The Road to Recovery: A presentation in six acts, an in-person executive roundtable in conjunction with Lippman ...Read More

New registration requests accepted through October 5, 2021

Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. ...Read More

International travel is coming back — even if it is taking longer than we would like. As vaccination rates climb and many countries ease travel restrictions, now is the ideal ...Read More

For far too long, event marketers have made it all about us — touting show statistics and features in generic value propositions written years ago. But “me time” is over. ...Read More