Insights
PCMA Convening Leaders Taps Hardcastle to Present
mdg president Kimberly Hardcastle will present a session at PCMA Convening Leaders 2024. Registration can be found on the Convening Leaders website and details are below.
January 8, 2024
11:00am-12:00pm PT
San Diego Convention Center
San Diego, CA
Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns
In this session, you’ll learn how to satisfy the growing appetite for attendee experiences that are customized and curated. We’ll discuss how to facilitate the formation of smaller interest groups within larger events that create a sense of connection and community that today’s attendees crave. We’ll also explore ways to personalize marketing campaigns, reduce friction throughout the attendee journey, ideate more compelling event content and better survey attendees about their experience – all with the intent of (cost-effectively) serving up a more contextual experience that drives engagement and loyalty.
Kimberly Hardcastle
Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna, a columnist for PCMA’s Convene magazine, a presenter of industry seminars on strategic planning and, most importantly, an integral collaborator for several prominent event clients across the country.
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