mdg | Event Marketing Agency for Trade Shows and Associations

Because of pandemic-era deferments, exhibitors are just now reaching the end of previously invested show funds, and many are taking a fresh look at the return on investment traditional events have historically delivered before recommitting.

Insights With attendees registering later in the show cycle, mdg shared with PCMA Convene how marketers can maximize conversions in the final weeks to reach their goals. Strategy. Ideas.…

Insights Because of pandemic-era deferments, exhibitors are just now reaching the end of previously invested show funds, and many are taking a fresh look at the ROI traditional events have hist…