Insights

Small Business Saturday Gives mdg a Reason to Shop Small

For the 10th consecutive year, association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 25, 2023. mdg team members were encouraged to patronize independent retailers, restaurants and service organizations that aligned with the industries served by agency clients.

“This is a long-standing tradition at mdg and makes us feel like we’re playing a small part to stimulate the economies in which we live and work,” says president Kimberly Hardcastle-Geddes. “We hope that our actions on Small Business Saturday will bring attention to the importance of supporting independently owned restaurants and retailers who create jobs and foster a sense of community.”

Started by American Express in 2010 and co-sponsored by the U.S. Small Business Administration, Small Business Saturday is the day between Black Friday and Cyber Monday. It continues to provide small business owners across the country with a big economic boost during the holiday shopping season. In 2011, the U.S. Senate officially recognized Small Business Saturday, unanimously passing a resolution in support of the day. It’s estimated that in 2023, consumers spent nearly $17 billion on Small Business Saturday, with two-thirds of every dollar spent staying in the local community.