Insights

Turn Your First-Timers Into Second-Timers with PCMA Convene

There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising ­— and they may be completely new to in-person events. mdg president Kimberly Hardcastle-Geddes shared how to help put them at ease and provide them with a positive event experience (and keep them coming back) with PCMA Convene.