How a 7-Person Team Reduced Email Management Time by 83%
Scottish EDGE’s small team struggled to keep up with applicant inquiries during each cycle — until mdg developed a custom AI solution.
Case Study
- 150+ applicant queries handled by a custom AI agent in a single round
- 83% reduction in email management time (from six days to one)
- Scottish EDGE recognized as a leader in responsible AI adoption
Client
Scottish EDGE
Challenge
Scottish EDGE awards over $43 million annually across two national competitions supporting early-stage businesses — with a team of just seven. When applications open, demand spikes fast, inboxes fill and the same questions arrive repeatedly. With hiring out of the question, the organization needed to absorb that surge without burning people out or compromising the applicant experience.
Approach
mdg developed EDGEword, a conversational AI agent embedded directly into the Scottish EDGE website. Available 24/7, EDGEword became the first point of contact for applicants — answering common questions instantly and guiding users through the process. The agent was built on approved Scottish EDGE documentation and trained specifically on the organization’s processes, policies and terminology. Complex issues escalated to the human team with full conversation context intact. Transcripts provided ongoing insight into applicant confusion and content gaps, creating a feedback loop for continuous improvement.
Results
In a single application round, EDGEword managed more than 150 queries, reducing email management time from six days to one. The AI agent absorbed repetitive support requests, allowing the small team to focus on running the competition rather than managing inbox traffic. Beyond operational efficiency, the implementation positioned Scottish EDGE as a leader in responsible AI adoption and opened the door to broader AI training and policy development. What began as a support tool quickly became a scalable system for managing growth.

Frequently asked questions
AI agents are best suited for high-volume support questions with clear, documented answers.That typically includes questions about deadlines, program eligibility requirements, required documentation, account access, order or submission status, policies and other routine inquiries. For Scottish EDGE, automating responses to these types of questions reduced email management time by 83%, allowing staff to focus on higher-value tasks.
The quality of an AI agent depends on the quality of the information it can access. Organizations should train agents on approved, up-to-date documentation, establish clear escalation rules and regularly review conversations to identify knowledge gaps. Scottish EDGE followed this approach by grounding its EDGEword agent in approved documentation and establishing clear escalation protocols, ensuring queries outside the agent’s confidence threshold were routed to a human team member.
AI conversation transcripts reveal what users actually need, not just what organizations expect them to ask. By identifying recurring questions, confusing terminology and gaps in existing content, organizations can improve both the AI agent and the customer experience. For Scottish EDGE, transcript analysis informed updates to the AI agent and clarified website content for future applicants
Responsible AI adoption creates the governance, trust and internal capabilities organizations need to continue innovating with AI. Rather than treating AI as a series of disconnected tools, organizations establish policies, processes and expertise that support future use cases. For Scottish EDGE, the initial implementation became the foundation for broader AI training, policy development and continued adoption. It also strengthened the organization’s reputation as an early, responsible technology adopter.
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