Insights
Ringing in the New Year with 31 Random Acts of Kindness
For the sixth year in a row, mdg’ers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to do something to honor the 26 innocent lives lost on December 14, 2012, the agency performed 26 Random Acts of Kindness. Each year since, the mdg team has collectively performed one good deed each day in January—surprising strangers, donating to charitable causes and generally acting in ways that demonstrate compassion for those in our communities. All of mdg’s Random Acts can be viewed on Twitter @mdgsocial and on Facebook.
Strategy. Ideas. Proof.
Delivered Monthly.
Get insights from real event and association marketing work — not just theory.
"*" indicates required fields
Related Insights
Drive Smarter Growth
-
The Art of the Event Brand: Lessons From the Field
Here’s what we’ve learned about end-to-end brand projects — and what it takes to create an event brand that resonates with the right audience — along the way.Learn More -
We Lost ‘Shark Tank.’ Your Event Ideas Don’t Have To.
“Shark Tank” or not, this kind of competitive event — organizing research and strategic ideation — doesn’t happen without uncovering valuable information and intriguing new ideas.Learn More
