mdg | Event Marketing Agency for Trade Shows and Associations

So many organizations are optimizing for conversions that they’ve unintentionally deprioritized the thing that makes conversions easier in the first place: community.

mdg will present Leading in an Era of Permanent Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of Independent Show Organizers (SISO).

Successful networking is the No. 1 reason attendees return to an event. And yet, most organizers still don’t have a dedicated strategy or staff in place to design these experiences. The result? A growing gap between what attendees want and what events are delivering.

Over the past few weeks, OpenAI, Anthropic and Google have taken three distinctly different public positions on advertising inside their AI products. And in Anthropic’s case, that position didn’t arrive quietly — it arrived during the Super Bowl.

mdg Senior Account Director Rachel Scharmann will present a session with Lily Doerfler, Director of Digital Marketing & Events at AdvaMed, at the next Attendee Acquisition Roundtable.

Attendee retention isn’t just a measure of event performance; it’s one of the clearest signals of an association’s relevance.

Conversions seem to be disappearing. For years, they were the number one measure of success in paid media campaigns.

Change at work rarely announces itself with a band. Most of the time, it doesn’t arrive with a strategy deck or a clear moment when everyone agrees something needs to be different.

Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the next Attendee Acquisition Roundtable.

For the thirteenth year in a row, mdgers performed Random Acts of Kindness to start the new year off on a charitable note.