Insights

Is It Time to Revamp Your Social Media Strategy?

According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a strong and active social media presence is no longer optional — it’s essential. mdg director of social media Sara Fellows shared how you can start rethinking your strategy to drive engagement and open the door to higher attendance numbers with PCMA Convene.