mdg | Event Marketing Agency for Trade Shows and Associations

Private equity investment, consolidation and the growth of larger event portfolios are bringing more capital, technology and sophistication into the industry. How does an event actually stand out in a competitive market?

How we struck a balance between producing a website that is both human and LLM optimized.

Membership numbers. Renewal rates. Event attendance. Sponsor revenue. Those metrics aren’t wrong, but they’re all looking inward.

Queer communities have been designing systems of belonging since long before “community building” became a line item in a marketing budget.

Walk some trade show floors and you’ll notice something that doesn’t always make it into post-event reports: It looks a lot like last year.

Is this the right moment to promote? And if so, how?

Attendee retention isn’t just a measure of event performance; it’s one of the clearest signals of an association’s relevance.

AI’s earliest and most valuable contributions are showing up somewhere else — in small, cumulative reductions in the everyday work that slows teams down.

Spotify Wrapped is the visible outcome of an experience that feels meaningful, worthwhile and relevant, extending well beyond a single year-end moment. 

Back in January, we made our predictions for what would define event marketing in 2025 — from AI integration and personalization to evolving attendee behaviors. Now that the year’s coming to a close, it’s time to see how those predictions held up