Creative IQ: Your Event Marketing Creative Readiness Check
Are Your Creatives Ready for a High-Performance Campaign?
Creative IQ is a simple, free readiness quiz that helps event marketers understand exactly how prepared they are to launch a campaign.
Instead of uploading assets for review, you’ll answer a short set of questions about the creatives you already have and what’s still missing.
At the end, you’ll receive a clear readiness score plus tailored recommendations on what to create next, along with options for our creative team to support you where needed.
Make sure your next event campaign is fully equipped to perform.
What Is Creative IQ?
Creative IQ is a quick assessment tool designed for event and association marketers who want to get campaigns live with confidence. It doesn’t scan or analyse assets.
Instead, it guides you through the essential creative components needed for a successful event marketing campaign, from ad formats to video assets to landing page materials.
Based on your answers, you’ll receive:
- A readiness score (e.g., 6/10)
- A breakdown of what you already have
- A list of what’s missing
- Practical recommendations and opportunities for our creative team to help fill the gaps
It’s the fastest way to know if you’re ready to go live.
Who Should Use Creative IQ?
– Event and association marketing teams
– Event planners and coordinators
– Creative teams producing event assets
– Anyone responsible for driving registrations, attendance, or engagement
Creative IQ ensures every event campaign has the creative strength it needs to perform from day one.
Key Benefits:
✔ Instant Creative Readiness Score
Get a clear score showing how prepared you are to launch a full creative campaign. No uploads. No waiting. Just instant clarity.
✔ Free, Actionable Recommendations
Receive specific next steps on what to create or refine so you can move faster and avoid delays in campaign activation.
✔ Covers All Essential Creative Formats
Make sure you have the right mix of assets across social, display, video, landing pages, and email — all aligned to best practices for event marketing.
✔ Save Time and Reduce Bottlenecks
Spot missing assets before campaign setup, avoid last-minute scrambles, and keep your team and agencies aligned.
