mdg | Event Marketing Agency for Trade Shows and Associations

A tailored digital training platform turned an association’s member relationships into a lasting revenue stream — no sponsorship dollars required.

To expand its global reach, IFT FIRST needed an international strategy that would turn high-potential markets into verified attendees and long-term growth opportunities.

To reach younger foodservice professionals, the National Restaurant Association Show needed a channel that felt native to how the next generation discovers, evaluates and engages with industry opportunities.

Using audience research, competitive analysis and international market insights, mdg helped the International Baking Industry Exposition (IBIE) redefine its event growth strategy and expand beyond its traditional attendee base.

Through a strategic international delegation program, mdg helped IBIE expand its global reach and build momentum between event cycles.