Insights That Power Better Marketing.
Practical strategy, campaign ideas, and AI-ready workflows for event and association teams. Explore what’s working, why it works, and how to apply it.
Archive
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Tapping Into International Potential: 310% Increase in Delegation Registrations
To expand its global reach, IFT FIRST needed an international strategy that would turn high-potential markets into verified attendees and long-term growth opportunities.Learn More -
7,000 Site Visits and a $100 Lower CPA Through TikTok
To reach younger foodservice professionals, the National Restaurant Association Show needed a channel that felt native to how the next generation discovers, evaluates and engages with industry opportunities.Learn More -
How Audience Research Drove a 50% Attendance Increase for IBIE
Using audience research, competitive analysis and international market insights, mdg helped the International Baking Industry Exposition (IBIE) redefine its event growth strategy and expand beyond its traditional attendee base.Learn More -
How a Triennial Show Increased International Delegation Registrations by 62%
Through a strategic international delegation program, mdg helped IBIE expand its global reach and build momentum between event cycles.Learn More
