mdg x Learner Mobile
How Associations Turn Content Into a Recurring Revenue Line
Most conversations about revenue diversification start with the same question: what else can we offer the people we already serve? This session starts somewhere else. What if your next meaningful source of revenue comes from a customer you’ve barely touched — the workforce behind your members, not the members themselves?
Associations already have the expertise, content, and industry access employers need. The shift is thinking about workforce readiness as a business you’re positioned to build, not just an education product. mdg and Learner Mobile are walking through how that shift actually happens.
5th October 2026 – Tyler Day, group director, mdg & Mike Thompson, CEO, Learner Mobile
What To Expect
A practical look at the nondues revenue opportunity most associations are sitting on — and the audience strategy that decides whether it works.
- The audience hiding behind your membership — and why almost no association is set up to serve it directly
- How to tell a real revenue line from a nice theory — the research question most associations skip before they build
- A live readiness poll — a few quick questions during the session that show you, in real time, whether your association has the audience, content, and delivery pieces in place to build this
- One “first Monday move” from each speaker — real advice, not a wrap-up slide
Get Your Copy
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