Ideation Workshop: Find Your Event’s Next Big Idea (or Two)! presented by Kate Blom-Lowery, mdg pr strategist.

May 23, 2018 | 11:30 AM to 1:30 PM
Texas Association of School Boards
12007 Research Blvd.
Austin, Texas
IAEE Central Texas Chapter

Forget brainstorming. Ideation is about taking a more structured, purposeful approach to generating, developing and communicating new ideas and solving problems. Specifically, this ideation workshop will help you discover answers to the most pressing challenges facing event organizers today. Whether you want to further differentiate your event from the competition, deliver a better experience onsite, improve your attendee acquisition campaign, or tackle any other issue that will strengthen your next event, industry veteran Kate Blom-Lowery will ensure attendees leave with actionable, tangible solutions for making it happen.

Learning Objectives:

  1. Session attendees will break free of stale modes of thought that hamper creativity and dull sharp minds
  2. Organized exercises will spark innovative ideas in relation to common event challenges related to strategy, delivery, and/or marketing and PR execution.
  3. Participants will prioritize actionable solutions and start to chart a course for their implementation.

Kate Blom-Lowery

As public relations specialist at mdg, Kate Blom-Lowery and her team provide public relations strategies and outside-the-box solutions that increase attendance and exhibitor participation at several of the largest and most successful trade shows and conferences in the country. Abiding by the philosophy that PR campaigns are a two-way street, Kate engages client insights and participation through the execution of ideation workshops and design-thinking sessions.