mdg subject matter experts Ashley Weber and Michael Engard will be featured speakers at Lippman Connects’ Attendee Acquisition Roundtable on October 13. Session details are below and registration is available on the Lippman Connects website.


Wednesday, October 13
8am – 4:30pm ET
Virginia Tech Executive Briefing Center
Arlington, VA


Michael EngardThe New Rules of Email Marketing
Michael Engard
Email marketing still has all the promise and potential it did before COVID, but much has changed. As such, event marketers looking to break through clutter, get noticed, drive registration, improve verification rates and grow their events should be aware of today’s best practices. Michael Engard, a senior member of mdg’s digital, data, and web team, will share (in easy-to-understand language) how to increase email ROI with subtle enhancements in messaging, design, and delivery.

Ashley WeberMarketing Safe Events During Covid
Ashley Weber
If you’re experiencing – or worried about – sluggish registration, exhibitor cancellations, board pressure to postpone, etc. – you’re not alone. mdg copywriter Ashley Weber will be sharing practical advice and evidenced-based copy points that you can use to communicate the safety of your in-person event. She has translated research from Freeman, Epistemix and other credible sources into customizable talking points that will give your audiences the reassurance they need to return to your conference or trade show.