mdg director of social media Connor Stewart sat down with GatherGeeks, a podcast by BizBash, to dive into the why and how of using micro-influencer marketing for all types of B2B events. Stewart offered case studies of influencer marketing strategy and discussed why tapping into paid influencers and micro-influencers is so effective, how to find the right partnerships for your brand and which processes, tools and measurements are needed to execute these new strategies.