Kimberly Hardcastle-Geddes, president of mdg and Ken Holsinger, SVP of Strategy at Freeman are leading a breakout session at the SISO Summer Conference. Session details are below and registration is available on the SISO website.

Wednesday, August 10
3:15pm – 4:00pm CT
Oklahoma City Convention Center
Oklahoma City, OK

Breakout: Event Industry Data, Trends and Insights, Version 2.0
Back by popular demand and fueled by Freeman’s ongoing industry research, Hardcastle and Holsinger will present 10 of the hottest trends that are impacting event organizers. This high-level briefing is a curation of data covering attendee and exhibitor sentiment, changes in consumer and societal behaviors that will help shine a light on the future of live events, and strategies for operationalizing the insights shared. From inflationary pressures (and how to offset them) to changes in registration pacing and verification rates to the impact the “great reshuffle” is having on direct marketing efforts and more, this information-rich presentation will provide critical information to help inform your next event’s planning, budgeting and promotional efforts.

erin lee

Erin Lee
Erin Lee is vice president, digital marketing strategy at mdg, a 100-person agency focused on growing bigger, better events. Erin oversees a team of specialists in paid digital, email, data and web who help event professionals maximize the return on their digital marketing investment. With 20 years of relevant experience in event strategy, customer experience and omni-channel marketing, Erin knows what it takes to identify, engage, inspire and convert audiences year-round.

ken holsinger

Ken Holsinger
Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant and speaker. He currently leads the Data Practice for Freeman, bringing together teams that are building innovative data tools for integration and business intelligence with data science, consulting, research and industry benchmarking. Ken has been named on multiple hardware, software and process patents and is a frequent presenter on numerous topics in the events, technology and data science space. Ken is also actively involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.