Hardcastle-Geddes and Saef Publish Hybrid Best Practices

As organizers plan their return to in-person events, they are also determining the role that digital offerings will—or won’t—play in a post-pandemic future. mdg’s Kimberly Hardcastle-Geddes, chief marketing strategist and David Saef, senior vice president of Advisory Services laid out a few important considerations for PCMA Convene readers, to help guide the decision-making process.

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