two mics

Kimberly Hardcastle, president and chief marketing strategist of mdg, was a featured speaker at the SISO Summer Conference together with Ken Holsinger, SVP of Strategy at Freeman. Session details are below and registration can be found on the SISO website.

Wednesday, August 23
9:15am – 10:00am MT
Salt Palace Convention Center
Salt Lake City, UT

The Evolving Expectations of Event Audiences – How to Adapt and Deliver

In today’s ever-changing business landscape, attendee and exhibitor expectations are evolving in unexpected ways, at an unprecedented pace. To stay relevant, organizations must understand these shifting expectations and proactively adapt their approach to meet and exceed them. Join Ken Holsinger and Kimberly Hardcastle as they share research finding from the customer sentiment surveys and corresponding insights that will help you anticipate and navigate the changing tides.


Kimberly Hardcastle

Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna, a columnist for PCMA’s Convene magazine, a presenter of industry seminars on strategic planning and, most importantly, an integral collaborator for several prominent event clients across the country.

Ken Holsinger

Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant and speaker. He currently leads the Data Practice for Freeman, bringing together teams that are building innovative data tools for integration and business intelligence with data science, consulting, research and industry benchmarking. Ken has been named on multiple hardware, software and process patents and is a frequent presenter on numerous topics in the events, technology and data science space. Ken is also actively involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.