Insights

Hardcastle Hosts Webinar on Building Your Event Audience Post COVID-19

Attendee Acquisition Reset: Building an Event Audience in a Post COVID-19 World

March 31, 2020

Join mdg’s chief marketing strategist, Kimberly Hardcastle-Geddes, as she shares practical advice on developing an agile approach to attendee acquisition. As COVID-19 changes the world in significant, unprecedented ways, attempting to revert to ‘business as usual’ could have devastating consequences on trade shows and conferences. However, event marketers who make the necessary pivots (and investments) have an opportunity to expand their reach, capture market share and increase loyalty and engagement.

Learning Outcomes:

  • Learn how to address two competing sentiments: (1) lingering concerns about (and reduced budgets for) travel and mass gatherings and (2) the pent-up demand for the commerce and community associated with live events.
  • Learn and understand why your strategic plan, personas, customer journey and digital marketing approach need to revamped.
  • Recognize why and how this crisis presents a perfect opportunity to rethink your brand essence and voice.

The “Attendee Acquisition Reset: Building an Event Audience in a Post COVID-19 World” webinar is available on Memberlink for IAEE Members and can be found here: https://www.iaee.com/past-webinars/