Chief marketing strategist Kimberly Hardcastle-Geddes will participate in a panel discussion on What the Future of Business Events Holds at PCMA’s EduCon 2021. Joined by the German Convention Bureau’s Managing Director, Matthias Schultze, Hardcastle will share her advice for event professionals as it relates to planning, producing and promoting live and digital events.

Session details are below and registration is available on the PCMA EduCon website.

What the Future of Business Events Holds

Friday, July 9, 2021 | 9:00am – 9:40am MST | Location: Grand Canyon 7 – 13

Moving forward does not mean returning to events’ pre-Pandemic days, especially as audience behaviors have permanently changed – along with our industry’s landscape. Learn how to move forward with hope, excitement, and authority as you merge the best of in-person experiences with digital engagement and events. Dive into trends and opportunities the business events sector has to offer beyond 2021.