Ken Holsinger, Senior Vice President of Data Solutions at Freeman and Erin Lee, senior director of digital transformation and marketing strategy at mdg, have been selected to present a virtual session at IAEE’s Expo! Expo! 2021. Session details are below and registration is available on the Expo! Expo! website.

Marketing Under the Influence … of Research, Data and Analytics

December 9, 2021 | 12:00PM to 12:30PM EST
Expo! Expo! Virtual Platform

As event organizers return to in-person events, uncertainty rules the day. Or does it? Hear Ken Holsinger, the head of Digital & Data Solutions at Freeman present the latest wave of research that addresses how attendees and exhibitors are feeling about the return to live, the short- and long-term role of hybrid, and the outlook for events in a post-vaccine world. Erin will be culling out key insights and discussing how they can be applied to attendee and exhibitor acquisition initiatives.

Learning Objectives

  • Adapt attendee acquisition strategies based on data, research and trends.
  • Identify and craft value messages that will compel participation.
  • Strategically determine the role hybrid should (or shouldn’t) play in the future of your event.

Erin Lee
Erin brings her customer-first thinking and passion for marketing technology to mdg, where she helps clients uncover new ways to maximize the value of their martech solutions and their ROI. Having led award-winning campaigns for international brands and organizations in the transportation, construction, food, manufacturing, biotech and healthcare spaces, Erin has a knack for driving engagement across all types of audiences. Other areas of Erin’s expertise include event strategy, audience development, customer experience, and omnichannel digital strategy.

Ken Holsinger
Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant and speaker. He currently leads the Data Practice for Freeman, bringing together teams that are building innovative data tools for integration and business intelligence with data science, consulting, research and industry benchmarking. Ken has been named on multiple hardware, software and process patents and is a frequent presenter on numerous topics in the events, technology and data science space. Ken is also actively involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.