Insights
How to Achieve 25% Growth in Attendance
The International Baking Industry Exposition (IBIE) is anything but stale. Each edition of the triennial event reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs and features new competitions, education sessions and demo areas. And its attendance continues to increase despite industry consolidation, the proliferation of low-carb diets and the aftermath of the recent pandemic. mdg shared how its marketing initiatives made it happen with PCMA Convene.
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