New registration requests accepted through October 5, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Sponsored by Freeman, this monthly peer-to-peer exchange for senior-level executives focuses on future-scaping and change management. Originally created to provide insights and connections needed to thrive in the wake of the pandemic, the emphasis is now on the return of in-person events and the future role of digital events. Each month, mdg invites a thought leader to give a 20-minute presentation in his or her specialty area. Topics include case studies of successful events (physical, hybrid and digital), innovative methods for keeping audiences engaged, aligning organizational objectives with technology/vendor solutions, using data effectively to inform decision-making, etc. The information-rich presentations are followed by 40 minutes of breakout discussions that happen in small (15 or fewer people) peer groups.
The slate of sessions for Q4 2021 includes:
- Planning a Return-to-Office Strategy
October 6 | 2:00 pm Eastern
As the Delta variant runs its course, more of the population gets vaccinated, and Zoom fatigue turns to Zoom exhaustion, many leaders are busy planning their return-to-work policies for January 2022. Others, however, are not – citing financial savings, the newfound ability to attract talent without geographic constraints, and the overall success of working from home over the past year and a half. Hear varying perspectives on the issue, get practical advice for whatever pathway you choose, and discuss the pros and cons relative to your unique situation with your peers.
- Fall Show Review
November 10 | 2:00 pm Eastern
Hear producers from multiple industries discuss their recently staged live events in a series of short, content-rich case studies. They’ll share what’s changed/stayed the same since the start of the pandemic, what worked (or didn’t) in attendee marketing, exhibitor sentiment, advice for organizers with winter/spring shows and more.
- Translating Audience Research Into Actionable Insights, Part III
December 1 | 2:00 pm Eastern
As the year comes to a close, it’s important to reflect on the lessons learned from operating in an environment of high uncertainty and constant change. Parul Shah, Freeman’s VP of Data Insights, will help us to do just that while also sharing the data, trends and insights that should help inform the future. She will be presenting the latest wave of Freeman research that will illuminate the outlook for in-person (and digital) events in 2022 and beyond.
Current participants will automatically be re-registered for the series continuation. Senior-level executives from organizations that own and/or produce events who are interested in joining should email Sveta Pyntikova at firstname.lastname@example.org before October 6 to request an invitation. Breakout discussion groups are determined in advance and limited in size to maintain an online environment conducive for idea sharing and networking.
mdg, A Freeman Company is a strategy-driven agency with a 44-year track record of delivering results. Made up of marketing researchers and strategists, digital and interactive media experts, event and association management specialists, data analysts and a robust creative team, the 85-person agency offers complete marketing solutions to association, event and corporate clients.
Freeman is the world’s leading live event and brand experience company. We help our clients create and deliver immersive digital and live experiences for their most important audiences. Through comprehensive offerings including strategy, experience design, and digital as well as AV and event tech, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, which we’ve gained from more than 90 years as an industry leader. For more information, please visit Freeman.com