New registration requests accepted through April 6, 2021
Washington, D.C. — mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series. Sponsored by Freeman, this monthly peer-to-peer exchange for senior-level executives focuses on future-scaping and change management. Originally created to provide insights and connections needed to thrive in the wake of the pandemic, the emphasis is now on preparing for the return of in-person events. Each month, mdg invites a thought leader to give a 20-minute presentation in his or her specialty area. Topics include case studies of successful events (physical and digital), innovative methods for keeping audiences engaged, aligning organizational objectives with technology/vendor solutions, using data effectively to inform decision-making, etc. The information-rich presentations are followed by 40 minutes of breakout discussions that happen in small (15 or fewer people) peer groups.
The slate of sessions for Q2 2021 includes:
- Case Study: All-Digital CES
April 7 | 2:00 pm Eastern
In January, the most important technology event in the world was staged in an all-digital format. On April 7, Consumer Technology Association’s president and CEO Gary Shapiro, executive vice president Karen Chupka and senior vice president of marketing and communications Jean Foster will engage in an open dialogue about the planning, production and promotion of CES 2021. They will cover how they approached taking this iconic event online, what lessons they learned, and, most importantly, what transferrable advice they have for fellow participants of the CEO Executive Roundtable Series.
- Translating Audience Research into Actionable Insights, Part 2
May 5 | 2:00 pm Eastern
As event organizers plot their return to in-person events, uncertainty continues to rule the day. Or does it? Hear Ken Holsinger, the head of Freeman’s Digital & Data solutions group present the latest wave of research that addresses how attendees and exhibitors are feeling about the return to live, the short- and long-term role of hybrid, and the outlook for events in a post-vaccine world. Kimberly will be culling out key pieces of data and discussing how they can be applied to achieve business objectives before and after the return to physical.
- The Future of Exhibiting: A Panel Discussion
June 2 | 2:00 pm Eastern
Pre-COVID, we held these truths to be self-evident, that exhibitors counted on trade shows for cost-effective exposure to new audiences, that a decision not to attend an event posed too great of a competitive risk, and that nothing could replace the power of face-to-face. And now? Hear a panel of exhibitors discuss their plans (timing, budget, and other considerations) for returning to in-person events, the role digital events will or won’t continue to play in their marketing strategy and what kind of support they want from event organizers in the future.
Current participants will automatically be re-registered for the series continuation. Senior-level executives from organizations that own and/or produce events who are interested in joining should email Sveta Pyntikova at email@example.com before April 6 to request an invitation. Breakout discussion groups are determined in advance and limited in size to maintain an online environment conducive for idea sharing and networking.
mdg, A Freeman Company is a strategy-driven agency with a 43-year track record of delivering results. Made up of marketing researchers and strategists, digital and interactive media experts, event and association management specialists, data analysts and a robust creative team, the 85-person agency offers complete marketing solutions to association, event and corporate clients.
Freeman is the world’s leading live event and brand experience company. We help our clients create and deliver immersive digital and live experiences for their most important audiences. Through comprehensive offerings including strategy, experience design, and digital as well as AV and event tech, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, which we’ve gained from more than 90 years as an industry leader. For more information, please visit Freeman.com