mdg director of content featured speaker at aar

mdg director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 30. Session details are below and registration is available on the Lippman Connects website.

Thursday, March 30
8:00am – 4:30pm ET
Virginia Tech Executive Briefing Center
Arlington, VA

christine johnson

From Awareness to Loyalty: Charting Your Attendee Journey

You’re marketing your event and gaining leads — but how many prospects are you losing along the way? Understanding the path your prospects follow through your marketing messages and channels is crucial to leading them to that conversion. In this session, you will learn how to map the stages of your attendee’s journey from initial awareness to long-term loyalty — and how to optimize each marketing touchpoint along the way for maximum impact.

Participants will learn:

  • How to chart a buyer journey for your event, from awareness to loyal attendee
  • How to identify potential roadblocks or friction points to increase conversions
  • How to harness content that encourages attendees to click that “Register” button