mdg director of content featured speaker at aar

mdg, director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on July 28. Session details are below and registration is available on the Lippman Connects website.

Thursday, July 28
8:00am – 4:30pm CT
Hyatt Regency McCormick Place
Chicago, IL

christine johnson

Harnessing the Power of Content to Drive Event Attendance

Event marketers are no strangers to content — our events are launching pads for new ideas, new innovations and new connections to thought leaders. Unfortunately, however, event marketers don’t always harness the full power of  content to generate leads, drive event attendance and keep audiences engaged throughout the show cycle. In this session, you’ll learn:

  • How to set and measure objectives for marketing content.
  • Who should be responsible for content within your organization.
  • What makes good content, including tips for content creation.
  • How to simplify and streamline content production and promotion.