mdg Expands Executive Leadership Team

mdg Expands Executive Leadership Team

Washington, D.C.mdg, A Freeman Company has promoted Erin Lee and Shauna Peters to the executive leadership team, serving alongside Kimberly Hardcastle, Vincent Polito and Jacquelyn Wells. Lee and Peters have taken distinct paths to becoming vice presidents and members of agency leadership, but the two women share similar competencies in strategic planning, data-driven marketing and team development — as well as a demonstrated dedication to advancing mdg and the clients it represents.

“The move is part of an ongoing initiative to further strengthen the leadership infrastructure of an agency that is evolving significantly to meet changing client needs,” says mdg president Kimberly Hardcastle-Geddes. “By elevating these two event and association marketing professionals into executive leadership, we’re ensuring they have the authority, autonomy and accountability for the continued success of the organization.”

Erin LeeAs the head of the digital, data and web department, Lee helps clients maximize the value of data and marketing technology. Lee collaborates with Freeman’s SVP of Data Solutions, Ken Holsinger, and a team of strategists to develop innovative marketing solutions designed to drive awareness, activation and conversions. Before joining mdg, Lee led marketing teams and spearheaded omnichannel campaigns for organizations in the biotech, transportation, food, manufacturing and healthcare fields.

Shauna PetersWith a reputation as a strategic problem-solver and ardent project manager, Peters was hired as a member of the account services team in 2014. As the key developer of mdg’s persona and buyer journey mapping process, she and her team take an audience-centric approach to growing event participation, association membership and member engagement in myriad industries, including education, health care, manufacturing, technology and more. She is a frequent speaker and contributor for industry events and publications, a member of IAEE’s Women’s Leadership Task Force and a proud alumna of the University of Virginia.

“In addition to helping their clients achieve success, both of these talented women are building and developing teams that are transforming the very nature of the agency,” says mdg senior vice president Jacquelyn Wells. “They are staffing the agency with marketing strategists and specialists who have advanced skills in digital, user experience, research, database strategy and more. We are excited not only about what they’ve done, but what they will continue to do for the agency and its clients.”


About mdg
mdg, A Freeman Company is a strategy-driven agency with a 44-year track record of delivering results. Made up of marketing researchers and strategists, digital and interactive media experts, event and association management specialists, data analysts and a robust creative team, the 85-person agency offers complete marketing solutions to association, event and corporate clients.

About Freeman
Freeman is the world’s leading live event and brand experience company. We help our clients create and deliver immersive digital and live experiences for their most important audiences. Through comprehensive offerings including strategy, experience design, and digital as well as AV and event tech, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, which we’ve gained from more than 90 years as an industry leader. For more information, please visit