As the agency of record for Informa Markets’ World of Concrete, mdg collaborated with Jackie James, Steven Pomerantz and Lisa Liu to market the January Las Vegas event. The event for construction and masonry professionals drew approximately 37,000 registered professionals and featured over 1,100 companies (including 150 first timers) exhibiting across more than 632,000 net square feet of exhibit space. More than 11,000 expert-led educational sessions explored topics like 3D printing, women in construction, waterproofing and more.
Jackie James, Group Director, World of Concrete, said: “The level of engagement from companies of all sizes and corners of the industry was very encouraging, especially following the past couple challenging years.” She also credits mdg, World of Concrete’s agency partner for the past 25 years, for “…making a concerted effort to know our industry, our audience and our exhibitors and to come up with ideas to make our event marketing original and memorable.”
World of Concrete 2023 will be held January 17-19; back at the Las Vegas Convention Center. Visit www.worldofconcrete.com for details.