Insights
New Freeman Research Points to Significant Post-Covid Growth Opportunity
Freeman recently released new research and trends on event attendee and exhibitor sentiment and behavior. Focused on North American shows, the insights are based on a compilation of more than two years of industry data and research. Ken Holsinger, SVP of Strategy at Freeman, and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, culled key insights and advice for event organizers that will help seize opportunities for growth as the event industry moves into a post-Covid future.
Strategy. Ideas. Proof.
Delivered Monthly.
Get insights from real event and association marketing work — not just theory.
"*" indicates required fields
Related Insights
Drive Smarter Growth
-
Why More Events Should Be Inviting Creators as Press
The question is less about whether creators should have access and more about how that access is structured.Learn More -
The Next Generation Doesn’t Need a Different Event. They Need a Better Way In.
Inside LIVE DC was about how event marketers can make connection, participation and community easier to access. Here are the key takeaways.Learn More
