Freeman recently released new research and trends on event attendee and exhibitor sentiment and behavior. Focused on North American shows, the insights are based on a compilation of more than two years of industry data and research. Ken Holsinger, SVP of Strategy at Freeman, and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, culled key insights and advice for event organizers that will help seize opportunities for growth as the event industry moves into a post-Covid future.