Insights
Peters Tapped to Speak at Attendee Acquisition Roundtable
mdg vice president and marketing strategist Shauna Peters will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 10. Session details are below and registration is available on the Lippman Connects website.
Thursday, March 10
8am – 4:30pm ET
Virginia Tech Executive Briefing Center
Arlington, VA
Event Marketing: Then and Now
Since the onset of the pandemic, our world has changed in significant, unprecedented ways, as have our audience engagement strategies. Hear the 10 biggest changes to event marketing over the past 2 years and learn how to renengage your lapsed attendees, prepare for life without third party cookies and make the shift from mass marketing to mass personalization.
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