Insights

Restore Confidence For In-person Business Events

“We recognize the current rise in delta variant cases has led some event organizers and exhibitors to consider cancellations. Our modeling can help organizers and public health officials replace uncertainty with confidence to plan safe events.”

— John Cordier, CEO and co-founder of Epistemix

Everyone is feeling it. Sluggish registration. The pressure to postpone. As news of rising infection rates due to the coronavirus delta variant causes attendees, exhibitors and other event stakeholders to become more cautious, we’re seeing many in-person trade shows and conferences struggle to reach attendance goals.

As the leader in attendee acquisition, mdg has gathered the data our partners need to support moving forward. Our new messaging template gives you the evidence-based talking points to reassure your audiences of their safety at an event. The research is clear—now we just need to get the word out, and time is of the essence.

Need support customizing the right message for your audience? Let the messaging strategists at mdg help. Contact Kimberly Hardcastle-Geddes.