Jacquelyn Wells, senior vice president at mdg, will lead an IAEE webinar on April 20.
The New Rules for Marketing Events
Over the last two years, our world has changed in significant, unprecedented ways, as have our event marketing strategies. Jacquelyn Wells of mdg, the leading marketing and public relations agency specializing in audience acquisition, will home in on the 10 biggest changes to event marketing during this time and challenge attendees to question everything they thought they knew about marketing events in the process.
After participating in this session, you will be able to:
- Understand key event marketing trends.
- Learn message and imagery changes you can implement today to capitalize on the biggest changes in event marketing.
- See a sneak preview of upcoming changes expected to impact the future of event marketing.
Jacquelyn Wells, senior vice president
As senior vice president of mdg, the nation’s leading marketing and public relations agency specializing in audience acquisition, Wells and her team provide solutions that increase attendance and exhibitor participation for many category-leading events. She has a Master of Business Administration from the University of San Diego, is a frequent presenter at industry events and has been instrumental in driving and managing the agency’s ongoing success.